Category Manager- Automotive Accessories

Job Title: Category Manager- Automotive Accessories

Qualification: BE/Bcom / BBA with good business accumen preferred

MBA from Tier 1 / Tier 2 institute preferred

Additional Qualification

1. Knowledge of product lifecycle management tools

2. MS office expert level proficiency

3. Business Communication

4. Certifications related to continuous improvement & operation excellence (Lean, Six Sigma)

5. Proficiency in pricing strategy tools

6. Understanding of supply chain dynamics

7. Hands-on experience in managing product launches and vendor ecosystems

Roles & Responsiblities

Category & Commercial Strategy:

• Build the accessory business from the ground up — including product strategy, sourcing network, and

channel roadmap.

• Identify white spaces and high-potential sub-categories through deep market and customer insights.
• Create a compelling value proposition and product positioning for each accessory segment.
• Drive the Go-To-Market (GTM) strategy for new products — including pricing, channel selection,

packaging, and communication.

• Develop sales kits, training modules, and product documentation to enable frontline selling.
• Develop and execute short-term and long-term category strategies to achieve revenue, margin, and

market share targets

• Conduct detailed market, competitor, and customer analysis to identify trends, gaps, and new product

opportunities

• Own pricing, positioning, and assortment strategies to optimize category performance across

channels

Product Management & Development:

• Own the end-to-end product lifecycle — from concept, development, and sourcing to end-of-life

decision

• Define product specifications and user requirements for new accessory development.
• Prioritize product roadmap in alignment with category growth targets and customer needs.
• Lead go-to-market planning for new product launches in collaboration with marketing and sales.
• Track product performance and lead corrective actions for underperforming SKUs.

Vendor & Supply Chain Management:

• Identify, onboard, and manage vendor relationships, including negotiations for cost, lead time, and

quality.

• Coordinate with the supply chain to ensure demand forecasting, inventory optimization, and timely

replenishment.

• Manage due diligence and vendor audits.

Channel & Promotion Support:

• Collaborate with internal stakeholders (Sales, Marketing, Digital, Retail, SCM) to ensure seamless

category launch and scale-up.

• Define merchandising and promotional strategies for both offline and online channels.
• Coordinate with retail, e-commerce, and digital marketing teams for effective product visibility and

sell-through.

• Collaborate with internal stakeholders (Sales, Marketing, Digital, Retail, SCM) to ensure seamless

category launch and scale-up.

Performance Tracking & Continuous Improvement:

• Monitor category KPIs such as sales, GM%, inventory turns, returns, and customer satisfaction.
• Leverage data analytics to improve product performance and customer engagement.
• Lead continuous improvement initiatives based on customer feedback and market evolution.

Job Types: Full-time, Permanent

Work Location: In person