Chief Marketing Officer

We are looking for a new teammate in the " Chief Marketing Officer (CMO)" position to work within Azerlotereya, a subsidiary of Demirören Yatırım Holding.

Key Responsibilities:

• Lead the development and execution of a cohesive marketing strategy across channels that aligns with Company’s corporate vision and business objectives.
• Own the Go-to-Market (GTM) strategy for new product launches in both Lottery and Betting verticals, ensuring comprehensive campaign planning and execution across all channels.
• Drive product ownership across marketing, channels and cross-functional teams to ensure alignment, accountability, and market readiness.
• Act as a strategic advisor to the Senior Leadership Team (SLT), regularly communicating marketing goals and insights, and adapting strategies based on market realities.
• Oversee all branding, communication, and customer engagement initiatives to strengthen brand equity and market share.
• Utilize data-driven insights to steer strategic decisions and optimize marketing performance; ensure consistent monitoring of ROI and marketing KPIs.
• Manage the marketing budget effectively, ensuring high-impact use of resources and cost-efficiency.
• Build and lead a high-performing, cross-functional marketing team, fostering innovation, ownership, and collaboration.
• Address time and prioritization challenges, ensuring critical initiatives receive appropriate focus and follow-through.
• Promote flexibility and adaptive thinking within the team to respond effectively to market shifts and evolving business needs.
• Engage with external agencies, strategic partners, and regulatory bodies to enhance company's brand profile both locally and internationally.
• Follow up global practices and products, identify emerging market trends and ensure Azerlotereya is positioned to capitalize on new growth opportunities.
• Serve as a public-facing brand ambassador at industry events, media briefings, and stakeholder forums.
• Develop and lead market research, define customer segments, generate and position the products and services as well as communication strategy accordingly
• Define Corporate Social Responsibility policies and procedures, implement and execute effectively
• Define and lead trade marketing activities and KPIs for a variety of channels inline with corporate marketing and communication strategy

Requirements:

• Minimum 10 years of senior marketing leadership (proven experience as chief marketing officer ) experience, preferably within the gaming, entertainment, FMCG, or tech sectors.
• Demonstrable experience in developing products and efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Proven success in building brand equity, launching digital campaigns, and delivering business growth through marketing innovation.
• Deep understanding of omni-channel strategy, customer segmentation, digital performance metrics, and consumer psychology.
• Strong leadership presence with the ability to inspire teams, get things done and influence at all organizational levels.
• Exceptional communication, storytelling, and stakeholder management skills.
• Understanding of different business disciplines (Operation, IT, finance etc.)
• A leader with both creative and analytical capabilities
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

Linkedin üzerinden elektronik olarak ileteceğiniz kişisel bilgileriniz, Demirören Holding bünyesinde oluşacak mevcut ve gelecek işe alım ihtiyaçları doğrultusunda istihdam olanaklarının değerlendirilmesi amacıyla 7 Nisan 2016 tarihli Resmi Gazete’de yayımlanan 6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında veri sorumlusu olarak tarafımızca işlenecek ve veri tabanımızda gizlilik içerisinde saklanacaktır. Detaylı bilgiye internet sitemizde (https://www.demiroren.com.tr/document/aydinlatmametni.docx) Aydınlatma Metni içerisindeki “Çalışan Adayları” alt başlığından ulaşabilirsiniz.