Civil Construction Marketing Professional

Job Summary
We are seeking a dynamic and results-driven Civil Construction Marketing Professional to elevate our brand presence within the construction and infrastructure sectors. In this role, you will develop and execute innovative marketing strategies tailored to civil construction projects, fostering strong relationships with clients, partners, and stakeholders. Your expertise in digital marketing, content creation, and multichannel campaigns will drive brand awareness, generate leads, and support business growth. This paid position offers an exciting opportunity to shape the marketing landscape of a forward-thinking construction organization committed to excellence and innovation.

Duties

• Develop comprehensive marketing plans that highlight civil construction services, emphasizing project capabilities and industry expertise.
• Manage digital channels including website content (WordPress), social media platforms (Facebook Advertising), and email marketing campaigns to maximize outreach.
• Implement SEO strategies to improve online visibility and organic search rankings for key construction keywords.
• Create compelling content marketing materials such as blog posts, case studies, project portfolios, and technical articles tailored to B2B audiences.
• Utilize marketing automation tools to nurture leads through targeted email campaigns and performance marketing initiatives.
• Coordinate advertising sales efforts across print advertising, digital ads (Google AdWords), and social media advertising campaigns.
• Conduct research on industry trends, competitor activities, and market opportunities to inform strategic decisions.
• Analyze campaign performance using Google Analytics and other analytics tools; optimize based on data insights for better ROI.
• Collaborate with product management teams to align marketing initiatives with project timelines, budgets, and business objectives.
• Manage budgets for advertising campaigns, ensuring cost-effective use of resources while achieving campaign goals.

Skills

• Proven experience in digital marketing strategies including SEO, social media marketing, and multichannel campaigns.
• Strong knowledge of advertising sales techniques and print/digital advertising platforms.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Expertise in content marketing, copywriting, and research methodologies tailored to the civil construction industry.
• Familiarity with B2B marketing practices and E-commerce platforms related to construction products or services.
• Hands-on experience with WordPress website management; basic HTML skills are a plus.
• Knowledge of marketing automation tools such as HubSpot or Marketo; experience with Google Analytics is essential.
• Ability to plan and execute performance marketing campaigns using Google AdWords (now Google Ads) and Facebook Advertising tools.
• Strong analytical skills for interpreting data from various sources; ability to adjust strategies accordingly.
• Excellent communication skills for crafting persuasive messaging across multiple channels.
• Experience in budgeting for large-scale marketing initiatives within a construction or industrial environment is preferred. Join us as a Civil Construction Marketing Professional and play a vital role in shaping our brand’s future! Bring your energy, creativity, and strategic mindset to help us reach new heights in the civil construction industry!

Job Type: Full-time

Pay: $40,000.00 - $70,000.00 per year

Work Location: In person