Coffee Service Regional Manager - İzmir/Antalya/Ankara

Tchibo Turkey has been operating in Turkey for more than 15 years and is a highly successful organisation with growth plans and over 500 employees. There are 58 Tchibo stores in 12 different cities in Turkey.

Tchibo is a unique company because it operates both as a retailer and coffee shop, and also sells its FMCG branded products through retail chains and its own online store. Initially having focused more on non-food retail in Turkey, over recent years Tchibo Turkey has emphasised its coffee heritage and expertise in its local offering.

We’re looking for a Coffee Service Regional Manager - İzmir/Antalya /Ankara to join our growing organization.

Job Description:

• Managing the contractual and commercial relationship with our distributors within the assigned region, with the main purpose to drive Sales and generate Customer acquisition & retention.
• Create a network of key accounts in business to business market channel.
• Developing the coffee service system business through new and existing key accounts, wholesalers, vending operators, distributors and sub-distributors.
• Reach sales objectives with focus on coffee service solutions and coffee to go consept in assigned region.
• Build new B2B distributors -if necessary- and manage the relationship with existing distributors in the region.
• Ensure Coffee Service (CS) strategies for the B2B customer segment are shared and understood by the distributors.
• Define and negotiate yearly targets of the distributors that support customer acquisition, ensure sales objectives are met.
• Drive the implementation of the operational Marketing & Sales plan, HQ dedicated programs, product launches.
• Monitor the distributors and support their development by sharing markets and customers insights, training and coaching them on the field, recommending potential changes on a strategic and/or operational level, providing them with any information or support needed.
• Develop network of Key Accounts in all major cities. Develop action plan for KA.
• Develop large KA and user business in cooperation with distributor.
• Reach monthly, quarterly, and annually targets set by the manager in line.
• Assure the accomplishment of the financial results according to the plan.
• Propose recommendations and action plans for development of the market channel.
• Find new customers and distributors, send proposal for investments according to the volumes/ NSV for each one.
• Training on Tchibo Coffee Service products and equipment’s for the sales agents of the distributors and presentations to customers
• Set up monthly and quarterly objectives for the KA. Prepare the monthly report about KA.
• Set up sales meetings on a weekly and monthly basis with KA.
• Training and coaching with sales agents of distributors on the field (to customers).
• Check competitors’ approach to market and inform manager in line about the development of new products, machines, or services.

Qualifications:

• Preferably good skills in English (writing / reading and speaking)
• Bachelor’s degree
• Min 3 years experience in a similar position
• Working with distributors, food products / coffee in B2B;
• Coffee machines sales experience (WMF , Franke, Saeco, Necta & Wittenborg, Rhea Vendors) or coffee complementary equipment’s (grinders, blenders)
• Proficiency in Microsoft Office and Outlook
• Driving license
• No obstacle to travel as travel will play an important role.
• Strong Communication and negotiation skills.
• Solution finding oriented.
• Hand-on mentality (move things / take decision / act)