Communications & Content Specialist

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure-sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Communications & Content Specialist — Amtraco Shared Services (Supporting STM & EPSI):

Amtraco is building the next generation of marketing and communications across its portfolio of manufacturing and industrial brands — including STM (Specialty Tapes Manufacturing) and EPSI (Engineered Products & Services Inc). We’re seeking a Communications & Content Specialist who can bring clarity, creativity, and cohesion to our shared marketing ecosystem.

This role is both strategic and hands-on, translating complex technical product data into compelling, customer-centric stories that resonate across digital and print channels. The ideal candidate pairs a designer’s eye with a marketer’s mindset — driving brand consistency, content accuracy, and measurable campaign performance.

You’ll collaborate closely with our Data, IT, and Sales teams to ensure every touchpoint — from a Shopify product page to a trade show display — reflects a unified visual identity and message.

Key Focus Areas

• Content creation for web, email, social, and campaigns targeting manufacturing and industrial audiences.

• Visual design and brand alignment across STM and EPSI materials.

• Website and SEO management through Shopify, HubSpot CMS, and SEMrush.

• Marketing automation, analytics collaboration, and data-driven creative refinement.

• Cross-brand coordination for launches, tradeshows, and digital experiences.

Who You Are

You’re a hybrid creative — part storyteller, part designer, part digital tactician — who understands that industrial doesn’t have to mean uninspired. You thrive in a collaborative environment, manage multiple brand narratives seamlessly, and enjoy transforming technical information into marketing that connects.

Join us as we raise the floor and aggressively scale a new experience for industrial marketing — one story, one design, and one insight at a time.

Ideal Candidate Qualifications:

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Associates or Bachelor's Degree in Marketing or Related Field Required.
• Certificate or Training in Graphic Design or Similar preferred.

COMPANY BENEFITS

• Competitive wages and earned commission
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Vacations, Holidays & Personal Days
• 401(k) with Company match.

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