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Communications, Media, and Publications Manager

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COMMUNICATIONS, MEDIA AND PUBLICATIONS MANAGER


The State Education Resource Center (SERC) is seeking candidates for a full-time position as
Communications, Media, and Publications Manager. The Communications, Media, and Publications
Manager will lead the development, design, and distribution of all written and digital materials across the
organization. They also support the organization’s outreach and dissemination efforts across multiple
platforms and social media channels. The position reports directly to the Director of Program Budgets and
Services Administration.

At SERC, our mission is grounded in a deep and unwavering commitment to equity and social justice. We
believe every student deserves access to educational opportunities that honor and reflect their unique
identities, abilities, and experiences. No matter a student’s race, ethnicity, gender, socioeconomic status, or
background, we are dedicated to providing programs and services that empower, uplift, and inspire.
Through our resources, professional development offerings, and centralized library—core components of
our legislative responsibility—we work to dismantle systemic barriers and foster environments built on
compassion, accountability, and transformative change.

Our team members, in collaboration with the Connecticut State Department of Education, as well as
partners in school districts and community organizations, support educators, service providers, and families
in strengthening their capacity to meet the diverse needs of all students.

If you are passionate about being a part of a team that works hard to make education more equitable and
inclusive—and you value collaboration, innovation, and purpose—we would love to have you join us.

General Summary

The Communications, Media, and Publications Manager will serve as a key member of the SERC team
and is responsible for leading the strategic development, design, branding, and distribution of all written
and digital materials across the organization. This includes newsletters, brochures, flyers, training
materials, articles, websites, and social media content; email campaigns such as monthly events
messaging, promotional materials, and outreach through mass media channels. This position ensures that
all communications align with SERC’s vision and mission, as well as established style and standards,
while tailoring messages to effectively engage diverse audiences. A key role of this position is to evaluate
and enhance the effectiveness and cultural responsiveness of SERC’s communication strategies, ensuring
that they resonate with racially, culturally, and linguistically diverse communities, as well as individuals
with disabilities. The incumbent also provides training and support to staff in writing, editing, and
publication practices, thereby contributing to the overall quality, consistency, and impact of SERC’s
outreach and public engagement efforts.

Essential Job Functions

The Communications, Media, and Publications Manager will lead the development and execution of
strategic communication efforts that promote SERC’s mission and initiatives. This role manages media
relations and oversees the creation, design, editing, and distribution of written and digital content that
supports educational equity and positive outcomes for children and youth of all backgrounds and abilities.
This involves coordinating with the Connecticut State Department of Education (CSDE) and other



partners to ensure messaging and brand management are accurate. Applicants must have the ability to
complete the following essential job functions:

  • Develop and implement comprehensive communication strategies aligned with SERC’s mission.
  • Collaborate with the Leadership Team to set strategic goals and plan long-term outreach
initiatives.
  • Oversee the production and branding of materials including newsletters, brochures, flyers,
training resources, articles, websites, social media content, and promotional items.
  • Ensure all content adheres to SERC’s style guide and quality standards.
  • Tailor all communications to account for diverse audiences by analyzing cultural, linguistic, and
accessibility needs.
  • Evaluate and improve the effectiveness and inclusivity of communication strategies.
  • Train and support staff on writing, editing, and publication practices to ensure consistency and
brand alignment.
  • Prepare and coordinate SERC’s annual reports and quarterly newsletters, summarizing program
outcomes, financial performance, and impact.
  • Lead outreach efforts across mass media (radio, television, print), social media platforms

(Facebook, LinkedIn, Instagram), email campaigns, community events, webinars, and
partnerships.

  • Build and maintain relationships with media outlets and community organizations to amplify
SERC’s visibility.
  • Oversee internal staff and external vendors involved in communications and publications for the
agency.
  • Communicate professionally across platforms including meetings, presentations, reports, and
digital media.
  • Ensure all digital content meets accessibility standards for people with disabilities and adheres to
Web Content Accessibility Guidelines (WCAG) guidelines.

Additional Responsibilities

The SERC Communications, Media and Publications Manager position encompasses many
responsibilities. Duties include, but are not limited to, the following:

  • Partner with stakeholders to transform project goals into impactful communication products.
  • Use writing, editing, and social media tools to promote SERC’s mission and voice.
  • Contribute to proposals and marketing efforts that strengthen partnerships and support equity
initiatives.
  • Maintain and refine editorial standards to ensure professionalism across all publications.
  • Manage and update professional staff headshots and biographies for internal communications,
contracts, and grant proposals.
  • Serve as the agency photographer for events, workshops, and conferences, and maintain SERC’s
internal photo library to ensure organized and accessible visual assets.
  • Design and manage social media content that positions SERC as a thought leader and partner in
education and social justice.
  • Explore innovative strategies to expand digital reach and community engagement.
  • Monitor and analyze social media performance to inform future communication strategies.
  • Stay current with trends and best practices in media, publishing, and education communications.
  • Take initiative to continuously improve the quality and impact of SERC’s public presence.



Knowledge, Skills, and Abilities

Knowledge of:

  • Principles and best practices of professional writing, editing, and publication design for print and
digital media.

  • Communication strategies that effectively engage diverse audiences in education and public-

sector settings.

  • Social media platforms, trends, and analytics tools for outreach, engagement, and impact
measurement.

  • Marketing, branding, and public relations concepts relevant to government and educational

organizations.

  • Project management methods, including planning, implementation, and evaluation across
multiple communication channels.

  • Current issues, priorities, and equity-focused practices in education and social justice.

  • Ethical and accessibility standards for public communication and digital content.


Skill In:

  • Writing and editing with clarity, creativity, and precision for various audiences and formats.
  • Translating complex educational concepts into engaging content that also meets accessibility
guidelines.

  • Strategic use of social media and digital storytelling to build community and strengthen the

agency’s voice.

  • Designing and implementing communication campaigns that support organizational goals.
  • Using writing, publishing, and content management software (e.g., Microsoft Office, Adobe
Creative Suite including InDesign and Illustrator, Canva, WordPress, or similar).

  • Monitoring, analyzing, and reporting on communication metrics to guide decision-making.

  • Collaboration and relationship-building with internal teams, clients, and community partners.


Ability to:

  • Manage multiple projects, priorities, and deadlines with attention to detail and quality.
  • Think creatively and strategically to enhance communication impact.
  • Maintain consistency in tone, branding, and message across all platforms.




  • Adapt writing style and communication strategies to meet the needs of diverse audiences.

  • Provide leadership, guidance, and technical assistance in writing, editing, and publication practices.

  • Work independently and collaboratively in a mission-driven, equity-centered environment.

  • Represent the agency professionally in public communications and stakeholder interactions.


The ideal candidate is a creative and strategic communicator with excellent writing, editing, proofreading,
and storytelling abilities. They thrive in collaborative environments and can manage multiple priorities
independently. Proficiency in digital tools and social media, attention to detail, and a strong commitment
to equity and inclusion are essential. Candidates from diverse backgrounds and individuals with
disabilities are strongly encouraged to apply.

Supervisory Responsibility

This position does not currently include supervisory responsibilities, although this may change in the
future.

Work Environment

The Communications, Media, and Publications Manager will operate in a hybrid environment including
professional office and virtual environments, requiring smart business attire. This role routinely uses
standard office equipment such as computers and phones. The position also includes off-site
responsibilities, including schools, workshops, conferences, training sessions, and community events.
Occasionally early mornings, evenings, and weekends may be required depending on travel to schools,
meetings, or training sites.

Physical Demands

The physical demands described here represent those that an employee must meet to perform the essential
functions of this job successfully.

While performing the duties of this position, the employee is regularly required to communicate effectively,
remain mobile, use hands and fingers to operate equipment, handle or feel objects, and reach with hands
and arms. The position may require standing for extended periods and occasionally lifting or carrying items.
The employee must have access to reliable transportation or the ability to travel to off-site work locations
as required.

Position Type/Expected Hours of Work

This role is a Full-time, exempt position. Occasionally, weekend or after-hours work may be necessary.

After six months of employment, the position will have the option of a hybrid schedule, which requires a
minimum of three days in the office per week.



Education and Experience

Bachelor’s degree in communications, journalism, public relations, marketing, English, education, or a
related field, with a minimum of four years of experience in communications, publication management, or
social media and design. Experience in nonprofit, advocacy, government, or education-focused settings is
preferred. Equivalent combinations of education and experience may also be considered.

Salary

$83,500.00 - $118,247.00
*Salary is non–negotiable; all new hires will start at the beginning of the range.

This position will remain open until filled. A thorough, updated resume, cover letter, and at least three
professional references submitted with the application package are required for consideration. Apply online
at (select Employment under the about tab). SERC reserves the right to substitute years
of experience for certification or degrees. SERC may expand inquiries into materials submitted in support
of an applicant's candidacy without further permission from the applicant.

Disclaimer

SERC reserves the right to accept equivalent years of experience in lieu of formal certifications or degrees.
The organization may review or verify materials submitted in support of an applicant’s candidacy without
additional permission. SERC also reserves the right to modify compensation, benefits, minimum
qualifications, desired skills, and job duties for this position at any time. Employment is contingent upon
the successful completion of a background check.

SERC is an Affirmative Action/Equal Opportunity Employer and strongly encourages applications
from individuals of all racial, cultural, and linguistic backgrounds, as well as from persons with
disabilities.

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