Community Growth Specialist

Company Description

Trade W is a leading multi-asset trading platform with over seven years of industry experience, providing global users with secure, convenient, and efficient access to the financial markets. We offer CFD trading across a wide range of asset classes — including forex, cryptocurrencies, stocks, indices, metals, and commodities — through our intuitive app and web platform.

Launched in 2018 as the flagship brand of Tradewill Global LLC, Trade W was built on a customer-first philosophy and a vision to make trading success more accessible. Today, we continue to grow as a trusted platform, committed to empowering traders worldwide with equal opportunities for success.

Job Description:

We are seeking an App User Community Operations Specialist to lead community engagement, user-generated content (UGC) growth, and brand-building for our app. This role requires a strong community operations mindset with an app product perspective , ensuring that engagement strategies align with product features and improvements.

Key Responsibilities:

• Community Engagement: Develop and implement strategies to enhance user interaction and activity within the app.
• UGC Growth: Encourage and manage high-quality user-generated content to strengthen branding and community trust.
• Brand Advocacy: Identify and nurture key community members, influencers, and ambassadors to amplify brand presence.
• Product Collaboration & Feature Requests: Gather community insights and proactively submit feature requests to the product team to optimize engagement and campaign effectiveness.
• Event & Campaign Execution: Plan and execute in-app events, challenges, and campaigns to drive user participation.
• Data & Insights: Monitor community behavior, analyze user feedback, and refine strategies to improve engagement.
• Cross-Functional Coordination: Collaborate with social media, short video, design, marketing advertising, and product teams to integrate community initiatives with broader business goals.
• Other possible responsibilities arranged by supervisor

Requirements:

• Bachelor’s degree or equivalent experience in a related field.
• Chinese Native speaker or C1, English C1 is also mandatory.
• Minimum of 2 years' experience in community operations, user engagement, and UGC-driven growth strategies .
• Experience in communicating feature demands to the product team for better campaign and engagement outcomes.
• Excellent communication, analytical, and problem-solving skills.