Content and Marketing Manager

Summary

Are you passionate about crafting compelling content and driving innovative marketing strategies? We’re a marketing agency focused on Luxury Custom Home Builders and seeking a dynamic Content and Marketing Manager to work with the team and lead brand storytelling campaigns, elevate digital presence, and execute impactful marketing campaigns. In this role, you’ll harness your creativity, analytical skills, and marketing expertise to engage audiences across multiple channels, boost brand awareness, and support business growth. If you thrive in a fast-paced environment and are eager to make a measurable impact, this is your opportunity to shine!

Job Overview

This role combines strategic content leadership with hands on creative execution. You will own the full content lifecycle from research to delivery across web, digital, social, print, PR, email, and paid media. You will shape messaging, build multi platform content systems, write and edit long and short form content, direct creative outputs, manage publishing workflows, and support performance goals with data informed decisions. You will collaborate with sales, operations, and leadership to drive a clear and consistent narrative that supports growth.

Duties

Content Operations

Plan and manage content from strategy to final delivery.
Build editorial calendars weekly, quarterly, and annually.
Translate business goals and buyer insights into themes and content pillars.
Develop full funnel content ecosystems that guide audiences from first impression to conversion.
Use analytics and performance insights to refine direction.

Multi Platform Content Development

Turn long form content into platform ready assets.
Create content variations for web, email, social, print, PR, and paid media.
Maintain message cohesion across platforms.
Develop reusable systems, templates, and workflows to scale production.
Use AI tools for research, outlining, drafting, and insight gathering.

Copywriting and Editorial

Write long form assets such as landing pages, guides, brochures, and magazines.
Write mid form content such as emails, ads, carousels, and video scripts.
Write short form hooks, headlines, hero copy, and captions.
Create messaging frameworks, style guides, and voice documentation.
Edit and proof all content for tone, accuracy, and consistency.

Creative Direction

Shape visual direction across channels.
Lead concept development for campaigns and narrative content series.
Guide imagery, spacing, typography, layouts, and overall style.
Ensure consistent brand presentation across builders and brands.

Design and Layout

Create graphics for social, ads, print, and digital documents.
Produce multi page layouts and branded guides.
Maintain brand kits and visual standards.
Build templates for repeatable use.
Prepare assets for web and print with correct formatting.

Publishing and Platform Execution

Schedule and publish social content.
Build and QA landing pages in WordPress.
Manage metadata, titles, keywords, alt text, and internal links.
Adjust layouts for mobile performance.

Performance and Growth Enablement

Align content with search intent, paid media goals, and conversion data.
Develop ad messaging and creative concepts.
Build and test landing page variations for CRO.
Analyze performance and use findings to guide future cycles.

AI Powered Operations

Create and manage AI systems for research, content generation, and workflow scaling.
Train tools on brand voice and editorial standards.
Develop reusable prompt frameworks for efficient output.

Leadership and Collaboration

Mentor junior team members and guide cross functional contributors.
Work with sales, operations, and leadership teams.
Communicate strategy, rationale, and performance clearly to internal teams and clients.
Manage multiple priorities in a fast moving environment.

Quality Control

Check accuracy, layout, spacing, formatting, SEO, and device responsiveness.
Ensure content meets brand guidelines and performance expectations.

Requirements

• Proven experience in digital marketing, content marketing, or related roles with a focus on multichannel campaigns.
• Strong knowledge of SEO techniques, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, and email marketing platforms.
• Proficiency in WordPress CMS for website management and HTML basics for content customization.
• Familiarity with marketing automation platforms such as Constant Contact's CRM Marketing Automation Sharp Spring, HubSpot or similar.
• Excellent copywriting skills with the ability to craft engaging narratives tailored for B2B & B2C) audiences.
• Experience in performance marketing tactics including PPC (pay-per-click), retargeting, and conversion optimization.
• Ability to conduct research on market trends, competitors’ strategies, and industry best practices.
• Skilled in budgeting for campaigns and managing project timelines effectively.
• Knowledge of print advertising requirements and processes is a plus for integrated offline campaigns.
• Strong collaboration skills to work cross-functionally with team members and clients.
• AI marketing and prompt engineering
• Content strategy across multiple channels
• Brand storytelling and narrative development
• Messaging frameworks and editorial planning
• Strong long form, mid form, and short form copywriting
• Creative direction across web, social, print, and campaigns
• Multi channel asset creation and distribution
• Funnel strategy and lifecycle content mapping
• SEO informed content structure and on page optimization
• Paid media creative development
• Direct response messaging and performance improvement
• A B testing and experimentation
• Landing page optimization and CRO
• Analytics interpretation and insight development
• Email automation and lifecycle content
• Integrated campaign planning
• Project and workflow management
• Cross functional collaboration
• AI systems development for scale

Preferred Background

• Experience creating multi platform content strategies across web, social, email, print, and campaigns
• Strong copywriting abilities across narrative and conversion content
• Experience shaping brand or content strategy
• Ability to break long form narratives into platform ready formats
• Working knowledge of funnel journeys and buyer behavior
• Experience with social strategy focused on quality engagement
• Experience writing or editing landing pages with SEO fundamentals
• Familiarity with AI tools for research or workflow acceleration
• Comfort using WordPress or a similar CMS
• Ability to manage projects in Asana or a similar tool
• Strong accuracy, proofing, and editorial quality control
• Experience collaborating with sales and executive teams
• Comfort handling both strategy and execution

Interpersonal Skills

• High emotional intelligence
• Clear communication with executives and clients
• Strategic thinking and decision making
• Creative problem solving
• Ability to simplify complex ideas
• Team leadership and mentorship
• Cross functional alignment
• Strong relationship building
• Adaptability in fast paced environments
• Conflict resolution
• Resilience and composure
• Ability to inspire teams
• Ownership, accountability, and initiative

Tools and Platforms AI and Automation Experience

ChatGPT, Claude, Gemini, Perplexity AI, Mid Journey, or similar

Project and Workflow Management

Asana, Monday, Trello, Jira

Design and Creative

Canva, Figma

Web and SEO

WordPress, Google Search Console, AHREFs

Paid Media

Google Ads, Meta Ads Manager, Google Analytics

Social and Publishing

SocialPilot, YouTube Studio

Join us as we innovate the way Luxury Custom Builder & Design brands connect with their High Networth audiences! Bring your energy, creativity, and strategic mindset to a role where your efforts directly influence our growth trajectory—making a real difference every day!

Job Type: Full-time

Pay: $70,000.00 - $120,000.00 per year

Experience:

• Luxury Construction, Designer, or Real Estate Marketing: 2 years (Required)
• Content marketing: 4 years (Required)
• Marketing Agency: 2 years (Required)

Work Location: Remote