Content /Copy Writer

• Understand brand, audience, and campaign goals and plan content accordingly.
  
• Contribute to weekly/monthly content calendars across social, website, and email.
  
• Ideate hooks, campaign themes, and headline angles with the team.
  
• Write clear, compelling copy for social posts/reels, ads, websites, landing pages, emailers, WhatsApp, and basic video scripts.
  
• Adapt tone of voice as per brand (formal, conversational, witty, emotional) and keep copy crisp and error-free.
  
• Draft and edit blogs, articles, case studies, FAQs, and microsite content, and repurpose them into short social/email/ad snippets.
  
• Apply basic SEO best practices (keywords, headings, meta descriptions, intent) while maintaining a consistent brand voice.
  
• Create hooks, captions, hashtags, CTAs, and campaign copies tailored to each platform and aligned with trends and topical moments.
  
• Work closely with Social Media, Performance, Design, and Account teams to align copy with briefs, creatives, and campaign objectives.
  
• Participate in reviews, iterate based on feedback, and maintain a bank of high-performing copies, brand phrases, and taglines.
  
• Review performance metrics (CTR, engagement, saves, shares, conversions) with teams and refine hooks, messaging, and formats accordingly.
  
• Stay updated on content, copy, and social media trends and track competitor communication to suggest fresh, differentiated messaging.

Requirements

• A strong writing portfolio is mandatory.
  
• Excellent command over written English, with strong grammar, clarity, and storytelling ability.
  
• Proven ability to write for multiple formats:
  
• Short-form (ads, posts, captions, hooks, CTAs)
  
• Long-form (blogs, website content, case studies)
  
• Scripts and campaign ideas
  
• Understanding of how content works across Instagram, Facebook, LinkedIn, YouTube, websites, and email.
  
• Basic understanding of SEO, digital marketing funnels, and performance metrics like CTR, engagement, and conversions (good to have).
  
• Strong research skills – ability to understand new industries, simplify complex topics, and make them engaging for the audience.
  
• Ability to handle multiple brands, priorities, and deadlines in a fast-paced agency setup.
  
• Experience with education, real estate, or service-led brands.
  
• Familiarity with tools like Google Docs, Slides, Notion, or any collaborative platforms.

Benefits