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Content Creation Specialist (Adobe Creative Suite Qualified)

JOB_REQUIREMENTS

Hires in

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Employment Type

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Company Location

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Salary

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About the Job

Responsibilities
  • Collaborate within the marketing team to develop comprehensive marketing communication plans aligned with overall marketing objectives and business goals.
  • Define messaging strategies, positioning statements, and value propositions to effectively communicate key benefits and features to target audiences.
  • Create compelling and engaging content for various marketing channels, including websites, social media, email newsletters, blogs, advertising campaigns and events.
  • Write clear, concise, and persuasive copy that resonates with target audiences and communicates key messages effectively.
  • Develop content calendars and editorial schedules to ensure consistent and timely delivery of content across all marketing channels.
  • Plan and execute events (exhibitions and seminars) as well as digital marketing campaigns across multiple channels, including social media, search engine marketing (SEM), email marketing, and content marketing.
  • Monitor campaign performance and analyze key metrics to measure effectiveness, optimize performance, and identify areas for improvement.
  • Stay updated on digital marketing trends, best practices, and emerging technologies to drive innovation and maximize campaign results.
  • Ensure brand consistency and integrity across all marketing communication materials, including messaging, visual identity, and brand voice.
  • Develop and maintain brand assets, such as logos, taglines, and brand guidelines, to support brand recognition and differentiation.
  • Support brand-building initiatives and promotional activities to increase brand awareness, visibility, and equity.
  • Cultivate relationships with media outlets, journalists, bloggers, and influencers to secure media coverage and publicity opportunities.
  • Draft press releases, media pitches, and other communication materials to announce company news on, product launches, or events.
  • Monitor media coverage, respond to media inquiries, and manage crisis communication situations effectively.
  • Coordinate the design, production, and distribution of marketing collateral, such as brochures, flyers, presentations, promotional materials and ensure the quality, consistency, and brand alignment of marketing materials.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Oil and Gas

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