Content Creator

Company Overview:

Our client, a major and renowned Personal Care FMCG distributor of products ranging from Haircare, Skincare, and Fragrances, is seeking a highly creative and dynamic Content Creator. This role involves producing high-quality content that aligns with their brand's vision, driving engagement across social media, PR & events, and performance marketing campaigns for their team in Dubai, UAE. They are exclusively recruiting current residents in Dubai with experience in the UAE.

Key Responsibilities:

1. Content Creation for Brand Management:

• Develop compelling content that supports brand strategies and elevates brand awareness.
• Maintain brand consistency across all content formats, including written, visual, and video.
• Conduct market research to identify key trends in fashion, cosmetics, and technology, incorporating them into content creation.

• Create engaging and on-trend content for social media platforms, including Instagram, TikTok, Facebook, and YouTube.
• Stay updated on social media trends and create timely content that resonates with the target audience.
• Plan, produce, and schedule social media posts, ensuring alignment with the overall marketing calendar and campaign goals.

• Generate content for press releases, event promotions, and media kits.
• Collaborate with the PR team to create visuals and written material for product launches, media events, and influencer collaborations.
• Capture and share live event content across social media platforms, creating real-time engagement opportunities.

• Assist the marketing team by producing content for paid campaigns, including ads, landing pages, and email marketing.
• Collaborate with the analytics team to create data-driven content optimized for performance, adjusting based on key performance indicators (KPIs).

• Work closely with the design and video production teams to ensure content is visually appealing and consistent with brand aesthetics.
• Partner with influencers, bloggers, and other external creators to co-develop content that expands brand reach.
• Take an active role in brainstorming sessions to bring fresh, innovative ideas to the content strategy.

Qualifications:

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• 5+ years of experience in content creation, with a focus on fashion/cosmetics and technology industries.
• Strong portfolio showcasing work across various platforms, including social media, blogs, and digital campaigns.
• Excellent storytelling skills, with the ability to create engaging written and visual content.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Familiarity with social media tools and platforms like Instagram, Facebook, TikTok, and analytics tools (e.g., Google Analytics, Facebook Insights).

Skills:

• Creativity and innovation in content production, with a keen eye for trends and aesthetics in fashion and beauty.
• Understanding of digital marketing principles and performance optimization.
• Strong communication and collaboration skills, with the ability to work closely with multiple teams.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of content creation best practices and influencer marketing.

Areas of Expertise:

• Storytelling: Ability to craft compelling brand stories that align with marketing goals and foster deeper connections with the audience.
• Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices. Proven experience in using platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn to drive engagement and growth.
• Graphic Design & Video Production: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) for creating eye-catching visuals and videos that enhance the brand's presence.
• Data-Driven Content Strategy: Ability to interpret analytics (e.g., Google Analytics, Facebook Insights) and adapt content strategies based on performance data to maximize engagement and conversions.
• Influencer & Partnership Collaboration: Proven ability to collaborate with influencers, bloggers, and external creators, creating co-branded content that expands audience reach and enhances brand credibility.
• Event Coverage & Live Content: Experience in generating live social media content during events, ensuring real-time engagement and post-event coverage that sustains audience interest.
• Cross-Functional Collaboration: Strong teamwork and communication skills to work effectively with marketing, design, and sales teams in aligning content with broader company goals.
• Multitasking & Time Management: Excellent project management skills, with the ability to handle multiple projects and meet tight deadlines in a fast-paced environment.
• Copywriting & Editing: Strong written communication skills, with the ability to produce clear, persuasive, and grammatically correct content across various platforms.
• Trend Analysis & Adaptability: Keen understanding of industry trends in both the technology and fashion/cosmetics markets, with the ability to quickly adapt content strategies to emerging trends.
• Paid Media Content Creation: Experience developing content specifically for paid campaigns across Google Ads, Facebook Ads, and other performance marketing channels, optimizing for conversions and KPIs.