Content Lead

Tech Exactly is looking for a skilled and proactive Content Lead who can elevate our content strategy, increase engagement, and ensure our content delivers real value to our global audience. You will collaborate closely with the SEO, design, and marketing teams to create high-quality content that aligns with user intent and business goals.

Roles and Responsibilities - 

• Research a wide range of content topics provided by the SEO team, ensuring a deep understanding of search intent and audience needs.
• Identify opportunities to improve existing content through gap analysis and competitive research.
• Create or review content that fulfils the topic’s purpose and resonates with readers across different stages of the marketing funnel.
• Write clear, compelling, and USA-English-compliant content tailored to diverse formats (blogs, landing pages, guides, case studies, scripts, etc).
• Proofread and fine-tune content to enhance readability, engagement, and clarity.
• Maintain consistency in tone, style, and messaging across all channels.
• Share detailed design briefs with graphic designers to ensure visual assets complement and elevate your content.
• Track engagement metrics such as average session duration and scroll-over percentage to evaluate content performance.
• Update and optimise content periodically to maintain accuracy, freshness, and search relevance.

Experience & Skills-

• Proven experience creating content tailored to different stages of the marketing funnel (TOFU/ MOFU/ BOFU).
• Strong command of USA English writing standards.
• Excellent understanding of SEO-optimised content, including on-page SEO, keyword usage, and structuring techniques.
• Strong analytical ability to perform content gap analysis and bring unique, fresh angles to any topic.
• Demonstrated ability to research and write on technology-related topics, including AI Agents, software development, and modern digital solutions.
• Highly self-motivated with a strong sense of ownership.
• Action-oriented, with the drive to meet deadlines and deliver high-quality output consistently.
• Curiosity-driven and eager to experiment, learn, and refine strategies over time.