Content Manager

Responsibilities:

• Manage and oversee the content strategy for all platforms, including websites, social media, ebooks, articles, and lead generation materials.
• Collaborate with various departments to develop content that aligns with Biotecnika's goals and engages our audience.
• Create, edit, and proofread high-quality content to ensure consistency in messaging and branding.
• Delivering cutting-edge content and resources for students, researchers, and professionals in the biotech, life sciences, and bioinformatics fields. As we continue to grow, we are looking for a dynamic and experienced Content Manager to join our team and oversee all aspects of our content production.
• Stay updated with the latest trends in biotechnology, life sciences, and education to develop relevant and timely content.
• Coordinate with designers, videographers, and other team members to ensure cohesive content production.
• Optimize content for SEO and lead generation, driving traffic and conversions through compelling copy.
• Track content performance through analytics and make data-driven improvements.

Skills Required:

Biotechnology Knowledge (Preferred): A strong understanding of the biotech, life sciences, or

bioinformatics fields will be advantageous.

Content Strategy Development: Ability to craft effective content plans for multiple platforms

and formats (websites, blogs, social media, ebooks, lead generation, etc.).

SEO Knowledge: Strong understanding of SEO best practices to optimize content for better

ranking and visibility.

Social Media Management: Proficiency in creating and managing content for platforms like

LinkedIn, Instagram, Facebook, and YouTube.

Content Management Systems (CMS): Experience with CMS tools like WordPress or others to

publish and manage content efficiently.

Copywriting & Editing: Exceptional writing, editing, and proofreading skills with the ability to

adapt tone and style for different audiences.

Analytical Tools: Familiarity with tools like Google Analytics, SEMrush, or similar to measure

content performance and make data-driven improvements.

Project Management: Ability to manage content calendars, timelines, and workflows, ensuring

all deadlines are met.

Creative Collaboration: Experience working with design and multimedia teams to create

cohesive, multimedia-rich content.

Marketing Automation: Knowledge of email marketing and automation platforms.

Experience Required:

• Proven experience (minimum 3-4 years managerial experience) in content management, content writing, or related fields.
• Strong understanding of digital marketing, SEO, and social media strategies.
• Excellent writing, editing, and proofreading skills with an eye for detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Passion for biotechnology, life sciences, or a background in the field is a plus.