Content Manager

Content Manager

Overview

The Content Manager is responsible for overseeing all company content and marketing initiatives to drive engagement and strengthen brand awareness. This role blends strategic planning with creative content development and hands-on marketing coordination across digital, print, and in-person channels. The ideal candidate is detail-oriented, collaborative, and experienced in digital marketing within the property management or real estate industry.

Position Status: Non-Exempt, Full Time

Supervisor: Business Support Manager

Hours: Monday to Friday, 8am-5pm

Location: Office

Expectations

Content Creation & Website Management

· Manage company websites and ensure information is accurate, current, and engaging.

· Create and publish new website content, including pages for new developments and updated property listings.

· Compose blog articles for the website to enhance SEO and highlight company news, rental tips, and community features.

· Design and coordinate marketing materials and property-specific content in alignment with company branding.

Digital Marketing & Campaigns

· Coordinate all digital marketing efforts, including email marketing campaigns, social media strategy, and online advertising.

· Create and curate high-quality content for social media channels (text, images, and videos) aligned with company objectives.

· Prepare and coordinate online and print advertising postings.

· Develop and implement a budget for advertising and track spending efficiency.

· Ensure brand consistency and compliance with company standards across all marketing channels.

Property Listings & Signage

· Manage and update property listings across all online platforms, including company websites, and third-party rental platforms.

· Coordinate the design, production, and placement of marketing signage for properties and new developments.

· Partner with internal teams and vendors to maintain a cohesive visual identity for all signage and advertising materials.

Collaboration & Vendor Management

· Collaborate with internal departments, including leasing, property management, and leadership, to support marketing goals.

· Work closely with external vendors, photographers, designers, and marketing partners to produce professional materials and campaigns.

Analytics, Research & Optimization

· Monitor and analyze marketing performance metrics and external review platforms (e.g., Google, Zillow, Apartments.com) to optimize campaigns.

· Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement within the property management industry.

· Regularly review SEO performance and engagement data to refine strategies and improve visibility.

New Developments

· Plan and coordinate marketing for new property developments, including:

o Ordering and installing signage.

o Designing and launching new website pages.

o Developing tailored marketing campaigns to promote openings and lease-ups.

General & Administrative

· Maintain organized marketing archives, content calendars, and performance reports.

· Support company initiatives and events with creative content and promotional materials.

· Perform other duties as assigned.

Qualifications

· Bachelor’s degree in Marketing, Communications, or related field.

· 3–5 years of experience in content creation, digital marketing, or brand management.

· Strong writing, editing, and visual storytelling skills.

· Experience with website management and social media platforms.

· Familiarity with SEO, Google Analytics, and social media analytics tools.

· Proficiency in design or layout tools (e.g., Canva, Adobe Creative Suite) preferred.

· Excellent organizational, communication, and project management abilities.

· Ability to manage multiple projects and deadlines with minimal supervision.

· Experience in property management, real estate, or a related industry.

· Understanding of the leasing process and residential marketing.

· Knowledge of advertising channels relevant to the rental housing market.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Physical demands: a person must be able to sit for prolonged periods of time and occasionally lift 25lbs.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Type: Full-time

Pay: $30.00 - $35.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Ability to Commute:

• Lititz, PA 17543 (Required)

Ability to Relocate:

• Lititz, PA 17543: Relocate before starting work (Required)

Work Location: In person