Content Marketing Manager

Who We Are

LeagueApps is the operating system and community for youth and local sports leaders, equipping them with the technology, tools, and professional network they need to grow, scale, and play for the future. Our platform powers thousands of clubs, tournaments, leagues, camps, and facilities, serving over 10 million participants nationwide. Backed by professional leagues, teams, and athletes as investors and partners, we're helping modernize the youth sports industry with our best-in-class SaaS platform.

We operate at the intersection of sports, technology, and community. From registration to payments to communications, our platform makes running sports seamless for organizations across the country. Beyond software, we foster a community of leaders, sharing insights on critical issues like increasing girls' participation in sports, preventing youth injuries, and understanding how technology is shaping the future of play.

Mission-driven at our core, our purpose is to create amazing sports experiences for all. To further this mission, we founded and continue to support the FundPlay Foundation, a registered 501(c)(3) nonprofit dedicated to strengthening sports-based youth development organizations. FundPlay helps bring meaningful sports opportunities to hundreds of thousands of underserved kids and communities every year.

Role Mission

At LeagueApps, content isn't a support function — it's a growth engine. Our content drives GTM pipeline, sharpens how the market understands us, and shows up everywhere our buyers and customers interact with the brand: web, sales materials, events, social, video, and product communications.

We're looking for a Content Marketing leader who can build on the momentum of 2024/2025 and take our 2026 priorities to the next level — with a heavy focus on thought leadership and founder-led storytelling, answer engine optimization (AEO), and partner/channel collaboration content. You'll help us tell the real stories of youth sports — and meet coaches, organizers, and partners where they are, with content that's as useful and authentic as it is compelling. This role blends strategy and hands-on execution: you'll set the plan, create and ship high-impact assets, and collaborate deeply across Marketing, Sales, CS, Growth, and Product to turn content into measurable pipeline and durable brand trust.

What You'll Do

Strategy + Planning

• Map content to pipeline: top-of-funnel sales enablement customer onboarding
• Work with GTM, Product, and CS to prioritize initiatives (example: new feature launch case study outbound one-pager)
• Identify content gaps based on customer feedback and competitor analysis
• Translate positioning into campaigns across owned and paid channels, particularly social media and video.

Creation + Production

• Manage the full editorial calendar (across blog, social, newsletter, sales collateral, video, and more)
• Partner with marketing and GTM teams to deliver high-quality content on tight timelines
• Write some pieces yourself (and/or edit ghostwriters + freelancers)
• Use AI tools (e.g. Jasper, Descript, ChatGPT) to scale output without sacrificing quality

Distribution + Promotion

• Distribute across multiple owned + partner channels (email, social, PR, web, events)
• Optimize for AI and search visibility — not just for rankings, but for actual conversion
• Repurpose long-form pieces into snackable assets for sales and customer success
• Track what's working test new formats regularly

Lead Gen + ABM

• Align content with ABM campaigns for target accounts (you'll have access to our ICP data and support from Sales)
• Track contribution to pipeline using CRM + attribution tools
• Partner with Sales to arm them with 1:1 content for high-value prospects

You're probably a fit if:

• You've owned B2B content for 4–6 years (at least 2 of those in SaaS)
• You've created content that has directly contributed to pipeline (not just impressions or MQLs)
• You've worked closely with sales and/or CS teams before
• You've tested AI content workflows — and know how to blend scale + quality
• You've managed freelancers or cross-functional collaborators
• You're comfortable editing fast and clearly (not just writing from scratch)
• You've built multi-format campaigns: whitepapers, landing pages, social, video, etc.
You use data to make decisions — but don't wait forever to launch something new

A note on Inclusivity

If you're reading this and thinking "I don't meet 100% of the requirements" - apply anyway. We're looking for someone who can grow with the role. Research shows underrepresented candidates often screen themselves out. Don't do that.

Compensation & Benefits

• Base Salary: $93,000 - $140,000
• Health Benefits: Medical, Dental, Vision coverage, HSA
• Commuter Benefits
• Home-Office Stipend
• Sports Leagues subsidies for employees and their children
• Cell phone and gym subsidies
• Mental Health Resources; Talk Space

LeagueApps is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We are committed to building a diverse, inclusive, and equitable organization, and to helping youth sports organizers across the country do the same. The duties listed are not exclusive and other duties may be assigned as needed or desired by the employer to meet business needs. The employer reserves the right to change, add to or eliminate positions as it deems appropriate. Your employment will be at-will, meaning you or LeagueApps Inc. may terminate the employment relationship at any time, with or without cause or advance notice, for any reason. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes benefits, and other opportunities at LeagueApps. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal pay parity relative to other LeagueApps employees. We expect the majority of the candidates who are offered roles at LeagueApps to fall healthily throughout the range based on these factors. LeagueApps Inc. may terminate the employment relationship at any time, with or without cause or advance notice, for any reason. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes benefits, and other opportunities at LeagueApps. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal pay parity relative to other LeagueApps employees. We expect the majority of the candidates who are offered roles at LeagueApps to fall healthily throughout the range based on these factors.