Content Marketing Specialist

Position: Content Marketing Specialist
Location: Mechanicsburg, PA (ONSITE)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:
As a Content Marketing Specialist at West Shore Home, you will develop and execute comprehensive content strategies that drive organic growth and brand authority, exercise independent judgment in content planning and creation that directly impacts the company’s market position and lead generation goals.

Key Role Accountabilities:

• Develops and implements comprehensive content strategy, exercising independent judgment in topic selection and content prioritization.
• Leads strategic planning and execution of Search Engine Optimization (SEO) focused content initiatives, with authority to direct content creation across multiple channels.
• Responsible for strategic direction of SEO content initiatives and final decision-making authority on content topics and approach.
• Directs the development of content frameworks and style guides, establishing standards for brand voice and content quality.
• Exercises independent judgment in analyzing content performance metrics and implementing strategic optimizations.

Minimum Requirements:

• 4+ years of content marketing experience with a focus on advanced SEO principles and content optimization.
• Demonstrated experience in developing and implementing content strategies with a proven track record of improving organic search rankings through content; Success for this role will be measured by the ability to improve Search Engine Results Page (SERP) position, and landing page conversion rate.
• Portfolio demonstrating superior writing and editing skills is required.
• High School Diploma/GED required; Bachelor’s degree in English, Journalism, Marketing or related field preferred.

Benefits:

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
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It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.