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Content Marketing Specialist
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Overview:
A successful Content Marketing Specialist blends strong writing skills with strategic thinking to plan and produce high quality content quickly across email, loyalty, interactive shows, and blogs. They bring fresh ideas, test new approaches, and help shape how we connect with guests as our marketing reach grows. By pairing innovation with a clear understanding of brand, audience, and business goals, this role strengthens the Holiday Vacations story and inspires guests to travel with us again and again.
WELCOME TO “THE HV WAY”
CORE COMPETENCIES
AREAS OF RESPONSIBILITY
Qualifications:
KNOWLEDGE, SKILLS, AND EXPERIENCE
WORKING CONDITIONS AND ARRANGEMENTS
Work Location: The location for work is the Holiday Vacations corporate headquarters in Eau Claire, Wisconsin. The office environment may have moderate noise levels from office equipment and verbal interaction.
Schedule: Work hours are generally during the regular business week, but there may be variations due to the time of year and department demands. This position may follow a hybrid work arrangement, involving both in-office and remote work, based on the department's needs. Some travel may be required.
Physical Requirements: The job requires the ability to sit for extended periods of time, as well as the ability to frequently walk and lift or carry up to 35 lbs. May require bending, twisting, stooping, grasping, and reaching outward or above shoulders, lift/carry and push or pull up to 50 lbs.
Technical and Home-Office Requirements: Must have a distraction-free workspace/environment with space for a desktop computer with two monitors. Must have a stable power source and internet connection, including a dedicated high-speed internet connection. Connection cannot be wireless, Wi-Fi extenders, Wi-Fi repeaters, or hotspots. Ability to plug in your equipment to modem/router during work times.
BENEFITS
Holiday Vacations offers a comprehensive benefits package for eligible employees, which may include Medical, Dental, and Vision; HSA and FSA; Life and Disability; Accident, Hospital, and Critical Illness; Pet Insurance; Paid Time Off and Holiday Paid Time Off; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; and Employee Travel Discounts and Travel Industry Discounts. Benefit eligibility for this part-time position will be discussed during the interview process.
COMPANY SUMMARY
At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.
At Holiday Vacations, our mission is to enrich lives with valued travel experiences. We offer inclusive guided tours led by professional Tour Directors to more than 80 destinations on six continents. We travel by air, motor coach, trains, and cruises on itineraries that bring the destination alive for our guests. We are headquartered in Eau Claire, Wisconsin and are a subsidiary of Xanterra Travel Collection, the largest national park concessionaire in the U.S. Xanterra also owns other tour operator and cruise line brands including VBT Bicycling Vacations, Country Walkers, and Windstar Cruises.
POSITION SUMMARY
The Content Marketing Specialist is a creative, fast-moving storyteller who plays a key role in Holiday Vacations’ in-house, high-performance Marketing Communications team. This team is known for being collaborative, innovative, and genuinely fun to work with - and the successful candidate will add their own voice, ideas, and style to the mix.
The Content Marketing Specialist is a creative, fast-moving storyteller who plays a key role in Holiday Vacations’ in-house, high-performance Marketing Communications team. This team is known for being collaborative, innovative, and genuinely fun to work with - and the successful candidate will add their own voice, ideas, and style to the mix.
A successful Content Marketing Specialist blends strong writing skills with strategic thinking to plan and produce high quality content quickly across email, loyalty, interactive shows, and blogs. They bring fresh ideas, test new approaches, and help shape how we connect with guests as our marketing reach grows. By pairing innovation with a clear understanding of brand, audience, and business goals, this role strengthens the Holiday Vacations story and inspires guests to travel with us again and again.
WELCOME TO “THE HV WAY”
- Honesty & Integrity: We act with honesty and accountability, building trust with every guest, partner, and teammate. We keep our promises.
- Create Community: We create community by treating each other and our guests like extended family, fostering belonging, celebrating, and supporting one another.
- Surprise & Delight: We go beyond expectations to create meaningful experiences. We make every effort to exceed expectations.
- Grow Together: We embrace curiosity, feedback, and continuous learning – always striving to be better and do better.
- Innovate Boldly: We seek fresh ideas, adapt to change, and look for ways to stay ahead in a dynamic travel landscape
- Protect What Matters: We prioritize safety and sustainability for our people, our guests, and the places we explore.
- Celebrate the Team: We succeed together, value each person’s gifts and contributions, and take time to enjoy the journey along the way.
CORE COMPETENCIES
- Written Communication: Writes clear, engaging, and accurate content tailored to different audiences, channels, and stages of the guest journey.
- Storytelling: Crafts compelling narratives that bring destinations, tours, and guest experiences to life while reflecting the Holiday Vacations brand voice.
- Project Management: Organizes and manages multiple content projects, timelines, and stakeholders to deliver high quality work on schedule.
- Innovation: Brings fresh ideas to content formats, storytelling approaches, engagement strategies, testing and refining based on results.
- Guest Focus: Understands guest needs and motivations and writes with empathy, curiosity, and a focus on providing value and delight.
- Collaboration: Works effectively with marketing teammates, cross functional partners, and external resources to align content with business goals.
AREAS OF RESPONSIBILITY
- Plan and write on-brand email and loyalty communications for segmented audiences (including past travelers, Holiday Travelers Club members, and prospects) that support campaigns, nurture guest relationships, and drive tour bookings.
- Develop compelling content for Holiday Travelers Club touchpoints, including loyalty newsletters, member communications, online store promotions, and member-only perks, with messaging that grows and engages the HTC audience.
- Manage the Holiday Travelers Club Facebook Group including planning and posting content, fostering community interaction, moderating discussions, and maintaining a welcoming, on-brand member experience.
- Create scripts, talking points, and supporting content for travel shows, in collaboration with presenters, video, and production partners, that educate and inspire guests to travel with Holiday Vacations.
- Adapt show content into other formats such as invitations, follow-up emails, potential podcasts, or short-form video scripts while maintaining a consistent brand voice and clear calls to action
- Explore the development of branded podcasts through episode ideas, guest questions, and promotional messaging.
- Write destination stories, blog articles, and other long-form content that highlight tours, answer guest questions, and position Holiday Vacations as a trusted travel partner.
- Apply SEO best practices, including thoughtful keyword use, content structure, and internal linking, in partnership with the broader marketing team and external SEO resources.
- Contribute to content calendars and campaign planning, ensuring that email, loyalty, show, and blog content are aligned to marketing priorities, timelines, and audience needs.
- Champion the Holiday Vacations brand voice and quality standards across all written content, collaborating with designers, digital specialists, and internal partners for cohesive execution.
- Review performance metrics and A/B test results with the Senior Digital Marketing Specialist and Data Marketing Analyst, using insights to refine content and inform future concepts.
- Participate in campaign and project debriefs to capture lessons learned and advance best practices for content and guest engagement.
Qualifications:
KNOWLEDGE, SKILLS, AND EXPERIENCE
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or an equivalent combination of education and experience.
- 3+ years of professional experience in content writing, email marketing, promotional communications, or an equivalent combination of education and experience.
- Demonstrated ability to write high quality, on-brand content quickly for multiple formats, including email, web pages, blogs, and scripts.
- Proven experience creating SEO optimized content, including use of keywords, headings, and on-page best practices to improve visibility and engagement.
- Experience working in HubSpot or a similar marketing automation and email platform, including building or collaborating on email campaigns and lists.
- Ability to review campaign performance, A/B test results, and basic analytics then translating findings into content recommendations.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Passion for travel and curiosity about destinations, with the ability to infuse a sense of wonder, discovery, and guest benefit into writing.
- Experience with podcasting, video scripting, interactive shows, or similar multimedia content formats. (Preferred)
- Experience supporting online communities or membership programs, such as loyalty groups or Facebook communities. (Preferred)
- Knowledge of travel industry trends and guest engagement strategies in a tour or hospitality environment. (Preferred)
WORKING CONDITIONS AND ARRANGEMENTS
Work Location: The location for work is the Holiday Vacations corporate headquarters in Eau Claire, Wisconsin. The office environment may have moderate noise levels from office equipment and verbal interaction.
Schedule: Work hours are generally during the regular business week, but there may be variations due to the time of year and department demands. This position may follow a hybrid work arrangement, involving both in-office and remote work, based on the department's needs. Some travel may be required.
Physical Requirements: The job requires the ability to sit for extended periods of time, as well as the ability to frequently walk and lift or carry up to 35 lbs. May require bending, twisting, stooping, grasping, and reaching outward or above shoulders, lift/carry and push or pull up to 50 lbs.
Technical and Home-Office Requirements: Must have a distraction-free workspace/environment with space for a desktop computer with two monitors. Must have a stable power source and internet connection, including a dedicated high-speed internet connection. Connection cannot be wireless, Wi-Fi extenders, Wi-Fi repeaters, or hotspots. Ability to plug in your equipment to modem/router during work times.
BENEFITS
Holiday Vacations offers a comprehensive benefits package for eligible employees, which may include Medical, Dental, and Vision; HSA and FSA; Life and Disability; Accident, Hospital, and Critical Illness; Pet Insurance; Paid Time Off and Holiday Paid Time Off; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; and Employee Travel Discounts and Travel Industry Discounts. Benefit eligibility for this part-time position will be discussed during the interview process.
EEO
Holiday Vacations is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
Holiday Vacations is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
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