Content Specialist

JOB SUMMARY:

The Content Specialist is responsible for producing externally focused content that drives qualified traffic, leads and sales by helping to establish our company as the #1 trusted authority in secondary packaging.

ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)

• Consistently develop content that drives revenue, educates readers and answers key questions of our target audiences.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts and conduct independent research to enable content development.
• Edit, proofread and improve other writers’ materials.
• Use AI tools to optimize efficiency for the content creation process.
• Ensure content development enhances and supports SEO/AEO/GEO efforts for websites.
• Construct storyboards to enable video production that support content strategies.
• Produce premium content, including eBooks, case studies, whitepapers, etc., used to convert leads.
• Nurture, protect and enhance our corporate image and brand.
• Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• A passion for writing
• Impeccable writing and editorial skills
• Excellent interview and interpersonal skills
• Curious and thoughtful listening skills
• Ability to prioritize and consistently meet deadlines
• Collaborative and effective as a team player
• Knowledge of content SEO practices and trust signals
• Highly proficient in Word, Excel, PowerPoint, Outlook
• Strong attention to detail

EDUCATION AND/OR EXPERIENCE:

BA/BS in English, Journalism, Public Relations or industry applicable field and/or equivalent content development experience.

OTHER INFORMATION:

All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.