Content Writer

About Parkar Digital:

At Parkar, we stand at the intersection of innovation and technology, revolutionizing software development with our cutting-edge Low Code Application Platform, Vector.ai.

For almost a decade, our expertise has expanded to four countries, offering a full range of software development services, including product management, full-stack engineering, DevOps, test automation, and data analytics.

Vector.ai, our pioneering Low Code Application Platform, redefines software development by integrating over 500 modular code components. It covers UI/UX, front-end and back-end engineering, and analytics for a streamlined, efficient path to digital transformation through standardized software development and AIOps.

Our commitment to innovation has earned the trust of over 100 clients, from large enterprises to small and medium-sized businesses. We proudly serve key sectors like Fintech, Healthcare-Life Sciences, Retail-eCommerce, and Manufacturing, delivering tailored solutions for success and growth.

At Parkar, we don't just develop software; we build partnerships and pave the way for a future where technology empowers businesses to achieve their full potential.

Vector landing page - https://parkar.digital/vector/

Job Summary:

We are looking for a skilled and creative Content Writer with 3-5 years of experience in creating engaging and relevant IT content across multiple platforms. The ideal candidate should have a passion for storytelling, excellent writing and editing skills, and the ability to adapt content to various audiences and platforms.

Key Responsibilities:

• Develop, write, and deliver engaging technical content for websites, blogs, social media, case studies, product descriptions, and more.

• Research and analyse top SEO content topics.

• Collaborate with marketing and design teams to create content that aligns with brand voice and business goals.

• Optimize content using SEO best practices, including keyword research and on-page optimization.

• Edit and proofread content to ensure clarity, consistency, and alignment with brand guidelines.

• Manage and maintain content calendars to ensure timely delivery of content.

• Stay up to date with industry trends and best practices in content writing, SEO, and digital marketing.

• Collaborate with subject matter experts to ensure accuracy and quality in specialized content.

Analyse the performance of content and provide recommendations for improvement.

Requirements:

• Bachelor's degree in English, Journalism, Marketing, or related field.

• 3-5 years of professional writing experience in content creation, blogging, copywriting, or technical writing.

• Good understanding of SEO and keyword optimization.

• Excellent written and verbal communication skills.

• Ability to work independently and meet deadlines.

• Ability to write in different styles and tones depending on the platform and audience.

• Strong attention to detail and organizational skills.