Coordinator of Football Creative Content, Department of Athletics

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The Coordinator of Football Creative Content is responsible for establishing, maintaining, and executing a creative content strategy for the football program. This role will supervise a graphic design intern and will be responsible for the creation of innovative and on-brand visual solutions for social media, print, video, in house and all other digital efforts. This role will also manage content for the football recruiting website and social media sites. Developed creative content will be used as recruiting materials, brochures, mail-outs, and other general correspondence.

• This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

• Promotes the philosophy and objectives of the intercollegiate athletics program, to include adhering to all departmental policies and procedures, as well as the rules and regulations of the University, the Atlantic Coast Conference and the NCAA.
• Oversees all aspects of graphic design for the football program. Creates, organizes and catalogs recruit mailings, including recruit videos throughout the year.
• Creates graphic templates and content for use on screens within the practice and game facilities.
• Oversees recruiting social media-manage, track, and operate all forms of social media on a daily basis- Twitter, Snapchat, and Instagram. Collaborates with SID on these social media platforms to best represent Wake Forest Football.
• Manages portfolio of recruits. Track social media pages and gives coaches updates on prospects social media content.
• Photoshoot Liaison for Official Visits– Location, equipment/jersey needs, space, photographers, materials needed, backdrop, lights, all photoshoot equipment, editing, and electronic delivery of photos to prospects.
• Works autonomously to ensure projects are completed on time and identifies new projects to further develop football recruiting efforts.
• Coach Clawson PowerPoints- team meetings, recruiting presentations, and clinic presentations.
• SID Liaison- work with SID on social media content that football posts on all social media platforms.
• Maintain graphics database and schedule for delivery to top prospects.
• Manage recruiting service “Whistle” to communicate with top prospects efficiently.
• Prepares reports for coaches.
• Performs other related duties as assigned.

• Bachelor’s degree
• Mastery of Adobe Photoshop
• Proficiency across Adobe Creative Suite
• Demonstrated firsthand experience creating content via graphic design platforms

• Demonstrated mastery of social media strategy and best practices on platforms including, but not limited to, Facebook, Twitter and Instagram
• Self-Starter, accustomed to producing content in a fast-paced, high-standard environment.
• Successful experience in creating and implementing digital communications in support of recruiting efforts in collegiate athletics.
• Knowledge and understanding of basic Football concepts
• Proficiency in design, web and multimedia software and applications: Illustrator, InDesign, After Effects, etc.

• Knowledge of NCAA and ACC regulations regarding recruiting of student-athletes.
• General knowledge of an intercollegiate football organization.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to understand, follow and enforce safety procedures.
• Ability to demonstrate effective communication skills both oral and written.
• Highly motivated with the ability to work individually or collaboratively.
• Some proficiency in Microsoft Word and Excel.
• Ability to collect, compile and analyze data for reports on recruits and recruiting stats.
• Ability to work evenings and weekends.
• Ability to travel occasionally as required.
• Valid driver license with a good driving record; must be insurable.

Full time