Copywriter

Description:

As a Copywriter at Crux, you’ll get to do a little bit of everything. From shaping brand narratives and helping brands find their voice, to concepting 360º campaigns and writing copy for a wide range of clients and formats. You’ll also work closely with account leads, designers and strategists to ensure every piece of creative aligns with brand voice, audience goals and business strategy.

This role demands a balance of conceptual thinking and tactical execution, with a strong grasp of creative fundamentals and marketing best practices. And while you don’t have to have an opinion on oxford commas, we are interested in your opinions on barbecue sauces and movie plotholes.

What You'll Do:

Brand Messaging & Voice:

• Help define and evolve brand messaging frameworks for clients across industries, from legendary BBQ joints to innovative payment systems.
• Write with personality, but not always the same personality. Needs to be able to match the tone and style to each brand’s unique voice.
• Ensure consistency of messaging across all touchpoints.

Conceptual Thinking & Multi-Format Execution:

• Work collaboratively with other team members to develop big ideas with legs.
• Bring big ideas to life through smart, strategic copy that works across formats—web, email, social, video and more.
• Translate creative concepts into clear, engaging messaging that connects with target audiences.
• Adapt messaging for different channels while maintaining brand integrity and voice.

Campaign Development:

• Collaborate with art directors, designers, PR and digital teams to make sure every piece of a campaign is as cohesive and on-message as possible.
• Make sure that every piece of a campaign fits together to tell a clear, actionable story.
• Write compelling copy for campaign assets including landing pages, email sequences, social posts, and paid media.

Daily Marketing Execution:

• Support retainer clients with ongoing marketing needs including email marketing, social content, website updates, and product copy.
• Follow editorial calendars and content workflows to ensure timely delivery of assets.
• Respond quickly to shifting priorities and client feedback with professionalism and agility.
• Never hesitate to ask clarifying questions or communicate timeline concerns before they’re a concern.

Editing & Quality Control:

• Proofread and edit content for grammar, clarity, accuracy, and brand alignment.
• Maintain high editorial standards across all client work.
• Have an eye for consistency and notice things like that oxford comma two bullets up.

Collaboration & Communication:

• Work closely with account managers, other creatives, digital teams, and PR teams to bring ideas to life.
• Communicate clearly and proactively with internal teams and clients.
• Actively participate in brainstorming, reviews, and strategy sessions to elevate creative output.
• Again, work closely across internal teams to make sure the work is as good as it can be.

Requirements:

What You Bring:

• 3-5 years of professional writing experience in marketing, advertising, branding, or similar.
• Strong portfolio showcasing a range of work—from high-level brand messaging to engaging campaign copy across a variety of media.
• Understanding of brand messaging principles and tone of voice, and ability to apply them across channels.
• Exceptional writing, editing and storytelling skills.
• Experience (or at least an appetite for) writing for both B2B and B2C audiences.
• Ability to manage multiple projects and meet tight deadlines.
• Familiarity with SEO, email marketing and CMS platforms.
• Proficiency in Microsoft Office; experience with project management tools like Wrike is a plus. Don’t worry, you don’t need to be an Excel wizard, but if you can look at a spreadsheet without crying (much), we’d appreciate it.
• Bachelor’s degree in marketing, communications, or journalism is ideal, but if you have four years of copywriting experience and an engineering degree, we won’t hold it against you. We will have questions though.
• Genuine enthusiasm.

Ready to find your Crux?