Copywriting, Strategic, and Marketing Specialist - Arabic Speaker

About the Role

We’re looking for a Copywriting, Strategic, and Marketing Specialist – Arabic Speaker with strong writing skills, brand storytelling instincts, and a strategic marketing mindset. This role blends Arabic copywriting with campaign thinking and digital fluency, supporting both creative and strategic teams in delivering high-quality, culturally resonant work.

You’ll be responsible for crafting and guiding content across campaigns, social platforms, websites, video scripts, and presentations. Your work will support high-impact government and commercial campaigns where messaging must be both precise and emotionally compelling.

Key Responsibilities

• Write, edit, and adapt Arabic content for campaigns, websites, social media, video, and branded communications
• Translate strategic briefs into high-impact messaging frameworks and concept directions
• Collaborate with strategy, creative, and content teams to bring narratives to life across all channels
• Align copy with brand voice, tone, and campaign objectives
• Support in the development of campaign themes, slogans, naming, messaging architecture, and presentation writing
• Ensure linguistic accuracy, cultural sensitivity, and message clarity across all deliverables
• Contribute to pitch decks, content calendars, and strategic documents with both writing and messaging strategy input

Required Qualifications & Experience

• 5–7+ years of experience in Arabic copywriting, content strategy, or marketing communications
• Native-level Arabic with a strong command of tone, style, and formal/informal writing
• Fluent English (written and spoken)
• Experience working on government, cultural, or bilingual campaigns in the UAE
• Strong understanding of digital platforms, campaign flow, and audience behavior
• Ability to collaborate across disciplines in a fast-paced agency environment
• Exceptional attention to detail, cultural nuance, and messaging clarity

Bonus Skills (Nice to Have)

• Experience writing and strategizing bilingual content (Arabic + English)
• Background in advertising, brand strategy, or campaign concepting
• Experience with social-first content, digital storytelling, or scripting
• Familiarity with SEO, UX writing, or user journey-based content
• Comfort presenting ideas and messaging direction to internal or client stakeholders

Why Join ZIA

• Work on meaningful, high-impact national projects
• Competitive salary and performance-based growth opportunities
• Exposure to cross-collaborative work across disciplines, clients, and cultures
• A diverse, dynamic, multicultural team with a shared standard of excellence
• A creative culture that celebrates innovation, authenticity, bold thinking, cultural relevance, and results

Job Types: Full-time, Permanent

Pay: From AED8,000.00 per month

Application Question(s):

• Have you worked on bilingual (Arabic/English) or government campaigns before?
• What are your salary expectations for this role?
• What is your current notice period and earliest availability?

Education:

• Bachelor's (Required)

Experience:

• Arabic copywriting and strategic marketing communications: 3 years (Required)
• Content Strategy and Research: 3 years (Required)

Language:

• Native-level Arabic AND fluent English? (Required)

Location:

• Abu Dhabi (Preferred)