Creative Content Lead

Creative Content Lead | TheraYog
Location: Noida Sector 65
Experience: 2+ years
Salary: From 5 LPA

About the Role
TheraYog is looking for a Creative Content Lead to drive the overall content direction across Instagram, YouTube, and LinkedIn. This role involves leading ideation, writing, visual storytelling, and short-form video execution to enhance brand visibility and engagement.

Key Responsibilities

• Lead end-to-end creative content strategy for social platforms
• Write compelling scripts, captions, and brand-led copy
• Ideate, plan & execute Reels, Shorts, and YouTube content
• Design high-quality creatives using Canva/Adobe
• Manage and guide short-form video editing
• Monitor trends, insights, and competitor content
• Maintain consistent brand voice, aesthetics, and output quality
• Collaborate with the social media & marketing teams for campaigns

Requirements

• 2+ years of experience in social media or creative content roles
• Strong writing skills (Hindi + English)
• Basic video editing & graphic design skills
• Strong understanding of social media trends & algorithms
• Ability to take ownership and deliver quality content on time

Preferred

• Experience in wellness/lifestyle or digital-first brands
• Knowledge of YouTube SEO and video content best practices

Apply at: work@therayog.com

Job Types: Full-time, Permanent

Pay: From ₹500,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media strategy: 2 years (Required)
• Creative writing: 2 years (Required)

Work Location: In person