APPRECIATE REVIEWING ALL THE REQUIREMENTS BEFORE APPLYING FOR THE ROLE. KINDLY APPLY ONLY IF YOU HAVE THE REQUIRED QUALIFICATION AND EXPERIENCE. ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED.

Job description

Black Frog Studio (BFS), a boutique marketing and advertising creative agency based in Dubai, UAE is seeking a Creative Copywriter.

Job Purpose: .The role of the Creative Copywriter involves creating engaging and culturally relevant bilingual (Arabic & English) content for digital, social media, advertising, and print campaigns. The position supports brand positioning and business goals by developing compelling narratives, conducting market research, and ensuring consistent brand voice across all channels. Additionally, the role involves translating marketing strategies into persuasive content, assisting in creative ideation, and adapting messages for different markets.

Key Responsibilities:

• Develop engaging, persuasive, and culturally relevant copy in both Arabic and English for digital, social media, advertising, and print campaigns.
• Collaborate with marketing and strategy teams to develop content that supports brand positioning and business goals.
• Translate marketing strategies into compelling narratives that drive engagement and conversions.
• Conduct consumer research, competitor analysis, and trend monitoring to inform content direction.
• Write content for websites, blogs, and digital campaigns to enhance brand visibility.
• Assist in campaign ideation, creative concepts, and brand development initiatives.
• Craft brand storytelling that aligns with business objectives and audience insights.
• Ensure linguistic accuracy and cultural adaptation of messages for different markets.
• Maintain brand voice consistency across all communication channels.
• Other responsibilities as assigned by Manager or Department Head

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Previous experience working on regional or international campaigns.
• Background in brand strategy, campaign planning, or content marketing is a strong plus.
• Fluent in Arabic and English (written and spoken) with strong translation/localization skills.
• Proven experience in copywriting, branding, and content strategy.
• Strong understanding of marketing principles, consumer psychology, and audience segmentation.
• Experience working in advertising agencies, marketing teams, or brand strategy roles.
• Ability to work collaboratively with designers, strategists, and marketing teams.
• Knowledge of SEO, content marketing, and social media best practices.
• Strong attention to detail, creativity, and adaptability.

Competencies

• Creativity and Innovative thinking
• Communication skills
• Organization skills
• Detailed Oriented
• Stress Management
• Time Management
• Analytical skills

‘Clan Investment and subsidiaries are an Equal Opportunities Employer’

Shortlisting decisions will be based on the Company needs, and not on race or color, residence status or national origin or ancestry, gender or orientation, age or weight, religion or creed, physical or mental disability, marital status, political affiliation, or any other factors.

Clan Investment and subsidiaries will never request, directly or indirectly via a third-party, any form of payment(s) from any potential applicant during any part of the recruitment process.

Job Type: Full-time

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Language:

• English (Required)
• Arabic (Required)

Location:

• Dubai (Required)

Expected Start Date: 01/04/2025