Creative Strategist

As the new Creative Strategist at Kuru Footwear, you'll blend curiosity with precision, diving into data, decoding insights, and translating patterns into powerful creative direction. You'll thrive in our fast-paced environment where each day brings new opportunities between strategy and storytelling to performance metrics and brand emotion. You'll connect the dots across cross-functional teams to ensure every idea not only inspires, but performs. Join us at KURU Footwear as our Creative Strategist, where your analytical, yet creative, intuition will help turn insights into long-term impact.

What you'll need to be our Creative Strategist:

• Extensive background in creative strategy, growth creative, or performance creative roles (brand-side or agency).
• Proven track record of scaling creative (campaigns, UGC, motion, static).
• Strong knowledge of paid platforms-especially Meta, TikTok, YouTube.
• Comfort working cross-functionally with paid, owned, and earned channels.
• Experience briefing and collaborating with creators, editors, and designers.
• Bonus: Background in DTC, wellness, lifestyle, or high-consideration consumer products.
• A results-oriented bridge builder with a drive for innovation

Why you'll love working with us:

• Hybrid remote / in-office work environment
• Medical, Dental, and Vision insurance
• Education assistance available
• Employee referral bonuses
• 401(k) with company match
• Annual bonus potential
• Sabbatical at 3 years of employment
• And of course, a stellar team discount on KURUs!

What you'll do as the Creative Strategist:

• Own the creative pipeline by developing, testing, and optimizing high-performing concepts across ads, landing pages, and emails
• Turn strategy into creative through insightful briefs that blend data and emotion, inspiring work that drives results
• Mine insights and create stories by uncovering emotional and functional triggers in audience data
• Champion testing with purpose through structured experimentation, balancing quantity with quality
• Systemize and scale by building repeatable frameworks and content pillars that enable consistent, original creative output across channels
• Bring bold ideas to life by collaborating with Brand, Acquisition, and Product Marketing to produce campaigns that fuel growth and expand the brand's reach

Who we are:

At Kuru Footwear, we are on a mission to eliminate foot pain via innovative design and our patented shoe technologies. Headquartered in Salt Lake City, Utah, we have designed, engineered and patented our way to incredible growth. To learn more, visit our website at https://www.kurufootwear.com

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person