Dental Marketing Coordinator

Job Overview
The Oral and Facial Surgery Center of Tallahassee is seeking an energetic and detail-oriented Dental Marketing Coordinator to lead our practice’s marketing efforts and elevate our brand presence. This role offers an exciting opportunity to develop and implement innovative marketing strategies that attract new patients, engage existing ones, and strengthen our community reputation. The ideal candidate will be passionate about digital marketing, possess a creative flair, and thrive in a fast-paced environment where proactive thinking and strategic execution are rewarded. This individual will also function as a PRC or Practice Referral Coordinator and look to strengthen existing referral relationships and create new referral relationships.

Responsibilities

• Develop and execute comprehensive multichannel marketing campaigns across digital platforms including social media, email, Google Ads, and print advertising to increase patient engagement and practice visibility.
• Manage content creation for websites, blogs, social media channels, and promotional materials using tools like Adobe Creative Suite and WordPress.
• Optimize online presence through SEO strategies, Google Analytics insights, and performance marketing techniques to improve search rankings and website traffic.
• Coordinate advertising sales initiatives by identifying opportunities for local partnerships, sponsorships, and community outreach programs.
• Utilize marketing automation tools to nurture leads, streamline communication workflows, and enhance patient retention efforts.
• Conduct research on industry trends, competitor activities, and target demographics to inform strategic planning.
• Write compelling copy for advertisements, newsletters, social media posts, and other marketing collateral that resonates with diverse audiences.
• Monitor campaign performance metrics regularly using analytics tools like Google Analytics and adjust strategies accordingly to maximize ROI.
• Collaborate with the product management team to align marketing initiatives with practice goals and service offerings.
• Manage budgets for advertising campaigns ensuring cost-effective allocation of resources while meeting campaign objectives.

Experience

• Proven experience in digital marketing with a focus on healthcare or dental practices preferred.
• Strong proficiency in SEO, social media marketing, Google AdWords (Google Ads), Facebook Advertising, email marketing platforms, and analytics tools such as Google Analytics.
• Familiarity with content management systems like WordPress and basic knowledge of HTML is advantageous.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for content creation is highly desirable.
• Demonstrated ability to develop B2B (business-to-business) marketing strategies as well as consumer-focused campaigns.
• Knowledge of print advertising methods alongside digital channels to create integrated marketing campaigns.
• Ability to analyze data effectively to inform decision-making and optimize campaign performance.
• Excellent research skills coupled with strong copywriting abilities that produce engaging content tailored for diverse audiences.
• Prior experience in product management or sales support within a healthcare setting is a plus but not required. Join us as a Dental Marketing Coordinator if you’re eager to make a meaningful impact through innovative marketing strategies! This paid position offers the chance to grow your skills within a vibrant team dedicated to excellence in patient care and community engagement.

Job Type: Full-time

Pay: $41,000.00 - $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person