Dental Professional Marketing Manager

Job Title

Job Description

Job title:
Dental Professional Marketing Manager

Your role:

• Developing and rolling out the OHC Professional Strategy in collaboration with the Head Quarter to drive dental professional active recommendation of the Philips Sonicare brand (MOAR)

• Ensure professional marketing is fully embedded in the overall OHC strategy and alignment of E2E brand- and marketing approach between local consumer- and professional marketing campaigns.

• Localize global claims & content/toolkits to ensure local relevancy. Flag gaps in content and have ongoing conversation with Head Quarter about content roadmap and Regional relevancy.

• Defining local professional product portfolio in collaboration with Business Category Leaders.

• Accountable for managing the AnP professional marketing budget.

• Responsible for creating and maintaining a locally relevant network of Key Opinion Leaders to stimulate brand awareness and -promotion amongst relevant professionals.

• Leads partnerships with dental universities and student associations to drive brand awareness and brand preference amongst dental students.

• Provide continuous education courses for dental professionals in collaboration with the BU.

• Leads events to engage with the professional target audience.

• Leads localization and publication in relevant media of clinical evidence as developed by Business; provides input into Business clinical roadmap to guarantee local relevance

• Takes lead in training local professional field team ensuring effectiveness and equipment with latest clinical evidence

• Works with key commercial functions to drive top- and bottom line and market share delivery in the professional channel as per plan
  

You're the right fit if:

• Bachelor’s degree or above

• Familiar with the dental industry is a strong preference

• Breadth of commercial and customer facing experience

• Experience in leading cross-functional teams in complex organizations

• Strong business acumen and drive for excellence in execution

• Strong leadership and communication skills, next to influencing skills and relationship building

• Leadership and enterprise mindset to guide others on areas of focus in E2E organization
  

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