Digital Campaign & Engagement Manager

Design and launch targeted customer engagement campaigns, including, formulating ideas, and building sound business cases, securing stakeholder approvals (e.g. finance, compliance), working with marketing for creation, and then leveraging digital campaign tools to deploy

Analysing campaign performance, measuring customer engagement and business impact, and translating insights into actionable improvements for future performance

Develop and manage multi-channel digital marketing strategies to increase customer acquisition and retention, whilst also managing the portfolio contact policy (e.g. how many comms a customer receives)

Monitor industry trends and competitor activities to identify new opportunities for digital engagement

Skills:

• Proven track record and experience withing Banking and/ or the FinTech industry
• Previous experience working in the UAE
• Marketing technology experience including analysis & optimisation and customer engagement & personalisation
• Experience with campaign platforms (Dynamic 365, Adobe Campaign, or similar)

Preferred Skills:

• Adept in measuring campaign performance, ROI, and customer engagement through analytics tools
• Leveraging personalisation, segmentation, and marketing automation platforms (Martech) to enhance customer experience