DIGITAL MARKETING COORDINATOR

Position Summary:
Under the direction of the Chief Patient Experience Officer (CXO), the Digital Marketing Coordinator develops, implements, and manages digital marketing strategies that advance Sage Memorial Hospital’s mission of providing quality, accessible healthcare to the Diné people and surrounding communities. This role serves as the bridge between our hospital’s values and a growing digital presence, with responsibilities ranging from online campaign execution to community-focused engagement.
Essential Duties & Responsibilities:

• Design, execute, and monitor digital marketing campaigns across platforms such as social media, Google ads, email, and the hospital’s internal and external website to promote services, education, and community initiatives, while focusing on the hospital's mission and values.
• Collaborate with the marketing and public relations departments to develop engaging content for digital channels, including social media posts, blogs, newsletters, and website updates.
• Administer and maintain digital message boards and monitors, ensuring they are updated regularly with accurate and engaging content.
• Manage and grow social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube), promoting community engagement and advancing health education.
• Collaborate with web developers to maintain and update the hospital’s website, ensuring usability, SEO optimization, current information, and healthcare regulatory compliance (e.g., HIPAA).
• Track, analyze, and report on key digital campaign metrics using analytics and CRM tools to drive data-informed decisions.
• Coordinate digital outreach and virtual events to connect with the community and local partners, including public health campaigns and educational programs.
• Manage and grow the hospital’s intranet by supporting internal communication initiatives with departments and programs.
• Ensure all digital content adheres to brand guidelines, hospital mission/vision/values, and healthcare regulations and policies.
• Stay current with digital marketing trends, technologies, and best practices to drive innovation and growth.
• Contribute to budgeting and strategic planning to maximize the effectiveness and efficiency of digital marketing initiatives.
• Respond to community inquiries and online engagement promptly and professionally.
• Create, edit, and distribute multimedia content, such as short videos, infographics, and podcasts, tailored to health topics relevant to the Diné community for distribution across digital channels.
• Train and support hospital staff on digital best practices, including social media guidelines, content approval processes, and basic analytics tools to ensure consistent messaging.
• Perform other duties as assigned by the CXO to support the hospital’s marketing and public relations goals.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of two (2) years of experience in digital marketing, preferably in a healthcare or nonprofit environment.
• Experience with social media management, content creation, and digital analytics.
• Proficiency in tools such as Google Analytics, Sprout Social, Mailchimp, or similar platforms; familiarity with design software (e.g., Adobe Photoshop, Canva, InDesign); and basic HTML/CSS, along with knowledge of CMS platforms (e.g., WordPress, Joomla), is strongly preferred.
• Strong understanding of SEO, PPC, and email marketing strategies.
• Must possess excellent interpersonal and relationship-building skills.
• Must have an understanding of Navajo/Diné culture and philosophy, preferably within the healthcare and community dynamics.

Knowledge, Abilities, Skills, and Certifications:

• Ability to work independently and within collaborative, cross-functional teams.
• Ability to work flexible hours, including evenings and weekends, as needed.
• Bilingual in Navajo and English is a plus
• Strong analytical and critical thinking skills to interpret data and make informed decisions.
• Strong organizational and project management skills to handle multiple tasks and deadlines.
• Familiarity with Tribal healthcare industry trends, regulations, and resources is a plus.
• Familiarity with social determinants of health, health disparities, and best practices in public health policy, particularly in underserved communities.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and other relevant tools.
• Exceptional verbal and written communication skills.

Physical Demands:
The role requires the ability to sit, stand, and move within office and community settings. Frequent use of a computer and other office equipment is needed, along with local travel. The position may involve occasional lifting of up to 20 pounds to transport materials for events or presentations, as well as strong verbal and written communication abilities for effective community engagement.

Work Environment:
Work is generally performed in an office; however, extended hours and irregular shifts may be required. Occasional travel to community events and media engagements is expected. Strict confidentiality and compliance with HIPAA are required at all times.