Digital marketing executive

Job Description: Digital Marketing Executive Position Overview

We are seeking a Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across digital channels. The ideal candidate should have hands-on experience with digital tools and strategies, be able to lead integrated digital campaigns from concept to execution, and have a passion for data-driven marketing.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns to promote the company’s products/services.
• Manage and maintain the company’s website and optimize content for SEO and SEM.
• Plan and execute paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Monitor and analyze performance metrics (CTR, CPC, conversion rates, ROI) to improve campaign effectiveness.
• Create engaging content for digital platforms (social media posts, blogs, email newsletters, etc.).
• Manage social media pages and increase audience engagement and followers.
• Conduct market research and competitor analysis to identify new trends and opportunities.
• Coordinate with design, content, and sales teams to ensure brand consistency.
• Track and report on key performance indicators (KPIs) for all campaigns.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing or a similar role.
• Strong understanding of SEO, SEM, Google Analytics, and PPC campaigns.
• Proficiency in marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms.
• Excellent written and verbal communication skills.
• Creative thinker with attention to detail.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Experience with marketing automation tools.
• Certification in Google Ads, Google Analytics, or Meta Ads.
• Basic knowledge of HTML/CSS and website management (WordPress preferred).
• Experience in graphic design or video editing tools (Canva, Adobe Suite) is a plus.

Key Performance Indicators (KPIs)

• Growth in website traffic and engagement metrics.
• Lead generation and conversion rates.
• ROI on paid campaigns.
• Social media reach and engagement growth.
• SEO ranking improvements.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person