Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Overview

We are looking for a skilled and creative Digital Marketing Executive who can manage Meta Ads, oversee social media platforms, and produce high-quality content. The ideal candidate must have strong expertise in Meta advertising, content strategy, graphic designing, and video editing to drive brand growth and engagement across digital channels.

Key Responsibilities

1. Meta Ads & Performance Marketing

• Plan, create, and optimize Meta (Facebook & Instagram) ad campaigns.
• Conduct audience targeting, budgeting, A/B testing, and performance tracking.
• Analyse ad insights and provide reports to improve ROI.
• Stay updated with Meta Ads policies, trends, and best practices.

2. Social Media Management

• Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
• Develop monthly content calendars and ensure consistent posting.
• Engage with the audience, respond to comments/messages, and monitor brand sentiment.
• Track platform analytics and prepare performance reports.

3. Content Creation & Copywriting

• Develop engaging, brand-aligned content for social media, blogs, and campaigns.
• Write captions, marketing copy, ad descriptions, and script ideas.
• Conduct competitor and market research to identify opportunities.

4. Graphic Designing

• Design social media posts, ads, banners, infographics, and promotional materials.
• Ensure all creatives follow brand guidelines.
• Work with marketing team to create visually compelling campaign assets.

5. Video Editing & Production

• Shoot and edit videos for social media, ads, reels, product showcases, and promotional campaigns.
• Add motion graphics, transitions, and effects when needed.
• Maintain a consistent visual style across all video content.

Requirements

• Bachelor’s degree in Marketing, Media Sciences, Design, or a related field (preferred).
• 1–3 years of professional experience in digital marketing.
• Hands-on experience with Meta Ads Manager.
• Strong command of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Strong understanding of social media trends, analytics, and content planning.
• Creative mindset with a high attention to detail.
• Strong communication, organization, and time-management skills.

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person