Digital Marketing Expert

We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.

Key Responsibilities:

Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.

Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies.

Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs.

Manage ad budgets, ensuring efficient spend allocation across campaigns.

Create A/B testing strategies for ad creatives, landing pages, and audience targeting.

Collaborate with creative teams to design engaging ad copy and visuals.

Generate regular performance reports with actionable insights for stakeholders.

Stay updated on trends, new ad features, and best practices in PPC and paid social advertising.

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools.

Proven track record of scaling campaigns and achieving ROAS targets.

Familiarity with remarketing, conversion tracking, and pixel implementation.

Experience with marketing automation and AI-driven ad optimization tools is a plus.

Excellent communication and reporting skills.

Preferred Skills:

Prior experience working with e-commerce, software houses, SaaS products, or digital agencies.

Strong understanding of B2B lead generation funnels.

Experience managing high-budget ad campaigns in competitive markets.

Knowledge of programmatic advertising and advanced audience segmentation.

Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus.

Salary Range: Rs 30000 to Rs 40000

Office Location: Main Shahra e Faisal, Karachi

Job Timing: 06:00 PM to 03:00 AM (Night Shift)

Contact directly at 0347-1236494 (WhatsApp)

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month

Work Location: In person