Digital Marketing Expert

Job Title: Digital Marketing Expert

Company: BEAT Education
Location: Calicut
Experience: 1–3+ years (Preferred)

Role Overview

BEAT Education is seeking a skilled and result-driven Digital Marketing Expert to manage online campaigns, build brand presence, and generate leads through strategic digital marketing activities. The candidate must be confident in handling paid ads, SEO, and performance-based marketing.

Key Responsibilities

• Plan, manage & optimize digital marketing campaigns for BEAT Education
• Handle Google Ads & Meta Ads (Facebook/Instagram) for lead generation
• Keyword research, targeting, budget allocation & campaign optimization
• Work on SEO strategies to increase website traffic & rankings
• Create and plan social media content ideas for brand growth
• Track campaign performance, analytics & conversion metrics
• Develop landing page strategies and marketing funnels
• Coordinate with content/design team for creatives & ad copies
• Prepare weekly/monthly performance reports
• Stay updated with trends, tools & digital marketing innovations

Skills Required

• Strong expertise in Google Ads + Meta Ads
• SEO, SEM, SMM & campaign optimization skills
• Knowledge of Google Analytics, Search Console & tracking tools
• Creative & analytical approach to problem-solving
• Strong communication, planning and reporting ability

Job Type: Full-time

Application Question(s):

• Do you have your own laptop?

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person