Digital Marketing Manager

Define, develop and execute digital go-to market strategies of 7X that build brand awareness, and support 7X product marketing strategies and campaigns across key digital channels.

Strategy, Policies & Procedures

• Develop and implement comprehensive digital marketing and social media strategies to enhance 7X brand awareness, support business objectives, grow followers, activate subscribers and increase client engagement.
• Ensure digital marketing channels strategy aligns with business goals.
• Work with key stakeholders and senior level executives to identify any process improvements and improve standards, efficiency and profitability.
• Develop, implement and enforce digital marketing policies and procedures to ensure compliance, standardization, brand consistency, and risk mitigation across all digital channels.
• Deal with sensitive and confidential information to protect the interest of the 7X.
• Manage multiple social media profiles and execute targeted campaigns.
• Monitor trends in social media tools, applications, channels, design and marketing strategy.

Community Management

• Perform posting of Tweets on a daily basis and update Company LinkedIn, Facebook accounts over weekends and holidays.
• Leverage LinkedIn, Twitter, Facebook polls and surveys to build our social media footprint and reputation (loyal customer online reviews).
• Liaise with Directors to ensure that 7X company profiles are accurate and up-to-date.
• Work with the directors to build monthly reporting tools on social media analytics and performance against 'baseline targets.
• Ensure uniform content and tone of voice for social pages on Facebook, Twitter, LinkedIn, YouTube, Instagram, and other social media platforms.

Content Calendar Development

• Manage 7X company blog and editorial calendar that aligns with social updates.
• Create and maintain social media and blogging calendar and ensure that everyone is meeting their deadlines.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Develop and maintain a content strategy to deliver and optimise content requirements for 7X website, and Social media, to reach the company's target customers.

Agency Management

• Work with Agencies to implement other channel-specific campaigns (uploading photos to Instagram, Twitter, videos to YouTube, etc).
• Collaborate with Agencies and Marketing Head to establish content ideas, and to plan for a monthly social media, editorial, marketing and blogging calendar.

Other Tasks

• Perform any other responsibilities relating to this job request or work task as allocated by the Line Manager.

Qualifications and Knowledge

• Bachelor's degree in Communications, Marketing, Public Relation or a relevant field preferred.

Experience

• 5-7 years' experience in social media management, digital marketing, advertising, and online Public Relation in an agency or consumer branding sites.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Transportation, Logistics, Supply Chain and Storage