Digital Marketing Manager

Who We Are:

At PEMCO we’re all about people – our customers, our employees, and the community. We’re a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2025 based on customer survey feedback and by Newsweek as one of America’s Greatest Midsize Workplaces 2025 . We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs. All of which makes PEMCO a great place to work!

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential.

Why We Need You:

The Digital Marketing Manager is a results-driven expert who executes high-impact campaigns to generate leads, accelerate conversions, and drive revenue growth. This role focuses on optimizing performance across channels, applying best-in-class tactics, and collaborating with internal teams and external partners to deliver measurable ROI. Leveraging data-driven insights, advanced marketing strategies, and innovative digital solutions, the ideal candidate combines strategic thinking with hands-on execution to optimize the digital funnel—from awareness to conversion—while championing emerging technologies that keep PEMCO competitive.

What You’ll Be Doing:

• Accelerate Organic Growth – Execute advanced SEO strategies to dominate search visibility, drive qualified traffic, and boost conversion rates. Continuously audit and optimize content for peak performance.
• Lead Agency Partnerships – Provide clear strategic direction and rigorous performance oversight to external agencies, ensuring campaigns achieve aggressive lead-gen and ROI targets within budget.
• Optimize the Conversion Funnel – Analyze user behavior and campaign data relentlessly; implement precision-driven changes to accelerate quote-to-purchase conversions.
• Own Performance Marketing – Take full accountability for assigned digital channels—search, social, display, email, SMS, push—tracking KPIs and ROI benchmarks. Deliver insights that fuel growth.
• Scale Lead Generation – Build and expand acquisition programs using analytics to identify trends, refine tactics, and maintain a strong pipeline.
• Command Paid Search – Design and optimize paid search campaigns with mastery—keyword strategy, ad copy testing, and bid management for maximum efficiency.
• Drive Cross-Functional Impact – Collaborate with social, PR, creative, sales, product, IT, and marketing teams to embed acquisition strategies into broader GTM plans.
• Performance Analysis & Growth – Monitor channel performance holistically; implement continuous optimization to deliver year-over-year growth and healthy ROI.
• Champion Digital Innovation – Advocate for emerging technologies, marketing automation, and AI-driven solutions to enhance acquisition strategies and educate internal teams on best practices.
• Protect Brand & Culture – Uphold PEMCO’s brand standards and values while actively contributing to a culture of growth and innovation.
• Demonstrate behaviors consistent with PEMCO's policies, values, code of ethics, and business conduct.
• Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
• Other duties as assigned.

What You'll Bring:

• B.A. or B.S. degree or equivalent work experience (Marketing, Business, or related field of study).
• 10 years of experience in marketing roles, including a focus on marketing automation, is required.
• 7 years of progressive experience managing marketing efforts, driving traffic to websites, and converting traffic to leads and quotes.
• Growth & Performance Marketing Expertise: Deep understanding of acquisition strategies, marketing automation, SEO/SEM, paid media, and conversion optimization to drive measurable business growth.
• Analytical & Data-Driven Mindset: Ability to translate complex data into actionable insights; skilled in root cause analysis and building performance dashboards that inform strategic decisions.
• Precision & Detail Orientation: Maintains accuracy and thoroughness in campaign execution, reporting, and optimization.
• Technical Proficiency: Advanced skills in Google and Adobe Analytics, paid search platforms (Google/Bing), landing page development, A/B testing, and lead generation tools.
• Project & Resource Management: Proven ability to manage budgets, timelines, and agency relationships to deliver high-impact marketing initiatives.
• Cross-Functional Leadership: Strong collaboration skills to align and partner with subject matter experts and stakeholders across the customer journey, sales channels, and the sales funnel.
• Customer-Centric Approach: Relentless focus on understanding customer needs and optimizing the digital experience to improve acquisition and retention.
• Communication Excellence: Clear, persuasive communicator with the ability to tailor messaging for technical and non-technical audiences.
• Innovation & AI Awareness: Familiarity with emerging technologies and AI-driven marketing solutions to enhance acquisition strategies.
• Digital Fluency: Comfortable leveraging digital tools and platforms for campaign execution, reporting, and optimization.
• MS Office Expertise: Skilled proficiency in Excel, Word, PowerPoint, and Outlook for reporting and presentations.

Compensation:

The pay range for this role is shown below. Compensation decisions are determined based on an individual’s qualifications, job-related knowledge, skills, and experience.

• Greater Seattle area target pay range: $124,244 - $151,854. The full pay range is $103,536 - $172,561.
• Outside Greater Seattle area target pay range: $109,648 - $134,014. The full pay range is $91,373 - $152,289.

Greater Seattle Area is defined as working within approximately 100 miles of Seattle.

Outside Greater Seattle is defined as working approximately 100 miles or more from Seattle.

Benefits:

Regular part-time PEMCO employees working at least 24 hours per week and regular full-time PEMCO employees are eligible to elect coverage under medical, dental, and vision plans for themselves and their eligible family members with generous employer premium cost shares. In addition, as a benefits-eligible employee, you are:

• covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.
• eligible to participate in PEMCO’s 401(k) plan, which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums).

PEMCO provides the following paid leave programs for benefits-eligible employees in their first year of PEMCO employment:

• Vacation accrues at a rate of 10 days for new hires and increases based on a schedule to a maximum annual accrual of 25 days based on tenure.
• Granted four (4) personal days immediately upon hire.
• Paid holidays for the eight (8) holidays observed by PEMCO throughout the calendar year.
• Granted up to ten (10) days of sick leave immediately upon hire (pro-rated based on hire date and full-time/part-time status), which is approximately 28 hours more per year than the Washington state-required accrual.
• In addition, PEMCO provides paid time off for bereavement, jury duty, and employee volunteering in the community.

Other miscellaneous benefit programs offered by PEMCO include:

• Flexible Spending Accounts.
• Education Assistance Program after one year of service.
• Scholarship program for children of PEMCO employees after one year of service.
• Employee Assistance Program.
• Well-being program.
• Discretionary taxable gifts and gift cards.
• And other Perks & Benefits, including discounts on computer software and hardware, cell phone plans, and rental cars.

Other compensation, depending on role, contributions, and performance, may include:

• Discretionary bonuses.
• Tiered sales commissions and/or incentives (from 5-25% of employee’s monthly sales).
• Employee referral bonuses.
• Shift differential pay.

Equal Employment Opportunity:

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.

Applicants have rights under Federal Employment Laws:

• Family and Medical Leave Act (FMLA)
• Equal Employment Opportunity (EEO)
• Employee Polygraph Protection Act (EPPA)