Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Bangalore / Chennai

Experience Required: 5 to 8 years

Industry: Digital Marketing / Advertising / IT Services

Client Focus: USA & UK-based clients

Job Summary:

We are seeking a results-driven and strategic Digital Marketing Manager with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.

Key Responsibilities:

Client Strategy & Relationship Management

• Understand business goals of US/UK clients and create tailored digital marketing strategies.
• Act as the primary point of contact for assigned international accounts.
• Present digital marketing plans, performance reports, and insights to stakeholders regularly.
• Manage expectations and ensure high levels of client satisfaction and retention.

Campaign Planning & Execution

• Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
• Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
• Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.

Team & Project Management

• Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
• Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
• Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.

Analytics & Reporting

• Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
• Identify opportunities for campaign optimization and growth.
• Create weekly/monthly reports with insights and actionable recommendations.

Market Research & Trend Analysis

• Stay updated with the latest digital marketing trends, algorithms, and tools—especially for the US and UK markets.
• Conduct competitor and audience research to inform campaign strategies.

Required Skills & Experience:

• 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools .
• Experience with B2B and B2C marketing models.
• Excellent project management and team leadership skills.
• Strong English communication and presentation skills.
• Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).

Preferred Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, Communications, or related field.
• Google Ads and Analytics Certification.
• HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
• Experience working in an agency setup with multiple concurrent projects.