Digital Marketing Manager - Technology Products - Noke

• Manage and create content rich that attracts a qualified audience for our technology business unit. This includes creating and optimizing awareness and consideration content including (but not limited to) blog posts, reports, webinars, infographics, etc.
• Work with the creative team to create in-depth pieces of content (ebooks, videos, case studies, whitepapers).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize marketing automation and lead nurturing processes (creation and refinement of workflows, email, content, forms, landing pages, segments, CTA’s, social posts, etc.) for our technology business unit
• Blog on an ongoing basis to support and promote content offers and to attract site visitors through search, social media, and email subscribers.
• Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
• Optimize site traffic through organic SEO
• Coordinates with the Product team to help message updates to existing customers
• Together with the product team, educate both internal and external stakeholders about our product features and their benefits
• Create product content (e.g., website copy, blog posts, landing pages, sales enablement content, etc.) to articulate the benefits of our technology products & offering to the world.

JOB SPECIFICATIONS:

• BA/BS or equivalent marketing experience
• 3+ years of experience in B2B digital marketing or content marketing
• 2+ years of experience using Hubspot marketing automation & blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows).
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Preferred Experience:
• • BA/BS in Marketing or Communications
  • Experience with SEO, Google Analytics, and LinkedIn Ads
  • Experience with SaaS/IoT market in a plus

PHYSICAL DEMANDS:

• Regularly required to sit, stand, and walk.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.