Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Tasks & Responsibilities:

Implementing Digital Marketing Strategies:

• Identifying and analyzing the target audience.
• Implementing digital marketing plans aligned with the company’s goals.
• Search Engine Optimization (SEO) to improve the company’s website ranking on search engines.

Digital Advertising Campaigns:

• Creating and managing advertising campaigns on platforms such as Google Ads, Facebook, and Instagram.
• Monitoring and analyzing campaign performance, making adjustments to achieve optimal results.

Social Media:

• Implementing social media strategy aligned with the company’s objectives.
• Creating and scheduling content across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Engaging with the audience, responding to inquiries, and addressing comments.

Digital Performance Analysis:

• Using data analysis tools (such as Google Analytics) to monitor and analyze digital performance.
• Preparing monthly performance reports with recommendations for improvement.

User Experience (UX) Optimization:

• Collaborating with the design team to enhance the user experience on the website.
• Conducting A/B tests to improve website conversion rates.

Managing campaign Emails:

• Designing and sending campaigns emails.
• Analyzing and optimizing the performance of email campaigns.

Content Management:

• Producing a content that is relevant to the target audience.
• Coordinating with content writers and designers to ensure the quality and consistency of content is match with the brand identity.

Qualifications

• Bachelor's degree or equivalent in Marketing
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills