Digital Marketing Specialist

Job Summary:
Americo is seeking a creative and detail-oriented Digital Marketing Specialist to support our marketing initiatives aimed at increasing sales and strengthening relationships with agents and IMOs. This role is responsible for producing compelling, high-quality digital content that reflects Americo’s brand across multiple platforms. From managing social media campaigns to supporting video production and traditional marketing efforts, the ideal candidate is a skilled storyteller and collaborator who can balance creativity with brand consistency and compliance.

Key Responsibilities:

• Digital & Social Media:
  Develop and manage engaging content for social media platforms including Facebook, Instagram, and LinkedIn. Collaborate with the Sales team to align content with strategic goals. Maintain content calendars and ensure consistent brand voice and visual identity. Monitor digital engagement and recommend improvements based on analytics and performance insights.
• Video Production & Editing:
  Assist in the planning, filming, and editing of video content for sales, training, onboarding, promotional campaigns, and internal initiatives. Ensure all videos meet brand standards and are optimized for web and social distribution.
• Marketing Collateral & Copywriting:
  Contribute to the development of both digital and traditional marketing materials such as brochures, flyers, email campaigns, and website content. Craft clear, engaging, and brand-consistent copy tailored to a variety of audiences and platforms.
• Compliance & Content Review:
  Support the compliance review process for agent-created materials and ensure all content aligns with Americo’s branding and advertising guidelines.
• Cross-Functional Support:
  Participate in team meetings, campaign planning, and brainstorming sessions. Assist with project coordination and administrative tasks to support timely content delivery and execution of marketing initiatives.

Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, communications, or a related field preferred.
• Proven experience in social media management, content creation, or digital marketing.
• Strong written communication skills, with keen attention to detail in both copy and visual design.
• Familiarity with Adobe Creative Suite, Canva, or similar design and layout software.
• Proficient in video editing platforms such as Adobe Premiere Pro or comparable tools.
• Strong understanding of social media platforms, digital media strategies, and current marketing trends.
• Ability to manage multiple projects and priorities in a deadline-driven environment with minimal supervision.
• Comfortable working with financial and insurance-related products, terminology, and audiences.
• Collaborative team player with excellent organizational and interpersonal communication skills.
• Working knowledge of marketing compliance standards, especially within the financial services industry.
• Knowledge of Americo’s products and services is a plus.

About Us

Americo: We’re in this for life!

The roots of the Americo family of companies date back more than 100 years. Americo is a life insurance and annuity company providing innovative products to our customers. At Americo, it’s the people who make things work, so we hope you join us!

What you’ll love about working at Americo:

Compensation:
Our competitive pay and robust bonus program, offered to all associates, will make you feel valued.

Learning and development:
We prepare you for success with a comprehensive, paid training program. Additionally, our Talent Development team creates various development opportunities for associates at every stage of their careers.

Work-life balance:
We value work-life balance with our generous paid time off; you begin accruing hours every month, and they increase with tenure. All new hires earn over three weeks of paid time off annually, plus 11 paid company holidays! We also support new mothers with a maternity leave program, along with paid STD and LTD.

Health and well-being:
We commit to your health and well-being and are proud to offer comprehensive health and life insurance options, including FSA or HSA accounts and subsidies to support your health and fitness goals through vendor partnerships at The Y, Orange Theory, WW, and more.

Future planning:
Americo offers a 401(k) with a company match. We also have tuition reimbursement programs to further your education.

Giving back:
We support several local organizations, such as Ronald McDonald House, Hope Lodge, the American Red Cross, Harvesters, and many more. Our associates volunteer their time and donate money alongside the company to make a difference in our community.

The fun stuff:
Americo participates in the Kansas City Corporate Challenge, a great way to connect with coworkers. Additionally, we host events like a Royals Party at the K, a legendary Holiday Party, and in-office events with local vendors to allow associates to step away from work and enjoy each other’s company.

Bustling environment:
Our newly renovated offices are conveniently located in downtown Kansas City, within walking distance of your favorite restaurants and attractions. Plus, you’ll receive complimentary paid parking near our Americo offices – downtown parking is a premium, but we’ve got you covered.

#AMERICO