Digital Marketing Specialist

Description:

SUMMARY: The Digital Marketing Specialist will be responsible for developing and executing multi-channel marketing campaigns that drive brand awareness, generate qualified leads, and nurture customer relationships. This role heavily involves day-to-day management within the HubSpot platform, content creation across various formats, and the strategic execution of email marketing campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

HubSpot Management and Automation

• Serve as an administrator for the company's HubSpot Marketing Hub & Sales Hub including contact database management, segmentation, and optimization.
• Design, build, and optimize marketing and sales automation workflows, lead nurturing sequences, and other automated communications.
• Create and manage new assets such as landing pages, forms, and call-to-actions (CTAs) within HubSpot.
• Set up and maintain custom properties, lead scoring, and reporting dashboards to track and analyze campaign performance.

Email Marketing

• Develop, execute, and track all email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Craft compelling and persuasive email copy and design effective, mobile-responsive email templates.
• Conduct A/B testing on email elements (subject lines, copy, CTAs, send times) to continuously improve engagement and conversion rates.
• Report on key email performance metrics, including open rates, click-through rates, and conversions, providing actionable insights to the team.

Content Creation

• Collaborate with the marketing team to develop and maintain a rich content and editorial calendar.
• Create a variety of engaging content, including blog posts, case studies, videos, infographics, and other digital assets.
• Write, edit, and proofread all content to ensure brand voice consistency and accuracy.

Campaign and Performance Analysis

• Analyze website traffic, campaign performance, and other digital metrics using HubSpot and Google Analytics.
• Create and present detailed performance reports to stakeholders on campaign ROI and KPIs.
• Identify trends, insights, and opportunities to optimize digital marketing performance.
• Assist with multi-channel campaign planning and execution, including paid advertising and social media.

OTHER DUTIES AND RESPONSIBILITIES:

• Coordinate with external vendors and manage marketing materials and campaigns
• Assist with trade shows and product launches
• Stay current on geospatial industry trends and technologies
• Other duties as assigned

Requirements:

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in a digital marketing role with significant hands-on experience in HubSpot and/or Other CRM and Email Tools.
• In-depth knowledge of HubSpot's Marketing and Sales Hub, including workflows, lists, forms, and reporting.
• Strong copywriting and verbal communication skills, with excellent attention to detail.
• Experience with project management and organizational skills, with the ability to manage multiple projects and meet deadlines.

PREFERRED REQUIREMENTS:

• Experience in Geospatial, AEC, or Technology Industries
• Ability to work with multi-level experienced individuals
• Shopify Platform experience
• Knowledge and experience with Google Analytics

KNOWLEDGE, SKILLS and ABILITIES:

• Strong attention to detail and adaptability to handle several tasks simultaneously.
• Proficient in Microsoft Office – Word, Excel, Outlook, Internet, SharePoint, and Teams.
• Excellent interpersonal, verbal, and written communication skills
• Must be available to travel to customer and/or company locations as required.
• Flexibility to work past normal business hours as necessary.

COMPUTER SKILLS/EQUIPMENT USED:

• General office equipment (computer, printer, fax, copy machine), scanner, calculator.
• Computer knowledge in a Windows environment.

WORK ENVIRONMENT:

• The noise level in the work environment is usually moderate.
• Professional, clean, and comfortable office environment.

PHYSICAL ABILITIES: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to talk, hear, stand and use hands to grasp, manipulate or feel objects. The employee is frequently required to walk, and occasionally required to sit, stoop, kneel, crouch or crawl, climb or balance and reach with hands and arms.
• May be required to lift, carry, or move and position items weighing up to 25 lbs. as necessary.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Able to work in a fast-paced, multi-tasked environment.
• Visit customers at job sites and other locations where there may be exposure to various weather patterns including heat, rain, etc.