Digital Marketing Specialist

About Graitec Group:

GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.

Ambitious and fast-growing environment: We see ourselves as a 30-year-old startup, having doubled our revenue in the last 3 years thanks to both organic and inorganic growth.

We strongly believe that this growth will continue since the market is only at the beginning of its digitization.

Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.

A true international group: Graitec serves more than 200,000 customers worldwide with over 50 offices in 13 countries, enabling us to meet our customer needs around the globe.

A market leader: We are one of the largest AUTODESK Platinum Partners and the only one operating at a worldwide scale with an equal split of business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Software.

Strong products serving the construction & manufacturing industries: Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers’ performance.

About the Team Hiring:

We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.

Overview:

The Digital Marketing Specialist will execute, analyze, and optimize digital campaigns across multiple channels to increase brand awareness, drive lead generation, and enhance customer engagement. The ideal candidate will be skilled in digital marketing tools, data analytics, and content creation and have a strong understanding of audience targeting and digital trends.

Responsibilities:

Campaign Management: Plan, execute, monitor and plan campaigns across channels such as Google Ads, social media, and display advertising.

SEO and SEM: Optimize website and campaign content for search engines and manage paid search strategies to drive traffic and conversions.

Content Marketing: Collaborate with the content team to create and distribute engaging digital assets, including blog posts, social media graphics and videos.

Analysis and reporting: Track, analyze, and report on campaign performance using tools like Google Analytics, ensuring alignment with KPIs and suggesting improvements.

Social Media: Manage and grow the company’s social media presence, scheduling posts, engaging with audiences, and tracking performance metrics.

Marketing Automation: Set up and manage email marketing campaigns, drip sequences, and workflows using platforms like HubSpot.

A/B Testing: A/B tests on ads, landing pages, and email campaigns to optimize performance and improve ROI.

Collaboration: Work closely with cross-functional teams, including sales, content, and design to align digital strategies with broader business goals.

Innovation: Participate in product development analyses and contribute to the launch of new products through specific communication actions

Success Indicators:

• High degree of creativity and thinking outside the box
• Respect of milestones and global planning
• Ability to manage and embrace complex project at international level
• Ability to adapt quickly to new tools, trends, and strategies in the digital landscape
• Proficiency in digital marketing platforms and strategies
• Propose an annual communication plan for the whole country and for each country according to strategic guidelines
• Create numerous communication assets and in particular customer testimonials (5 per country)
• Animate the social networks in collaboration with the countries and the corporate team
• Present regular dashboards on the activity

Responsibilities:

• Bachelor’s in business or marketing or equivalent experience
• At least 2-4 years of experience ideally in the construction of software industry
• Experience with marketing automation tools, like HubSpot
• Experience in SEO
• Experience in digital and social media activation strategy
• Strong analytical skills, including a track record in leveraging data to generate insights to feed into marketing campaigns
• Proficiency in digital marketing platforms such as Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager
• Knowledge of marketing content creation tools
• Digital and social media strategy experience
• Working knowledge in MS Office, including a solid command of Excel

Interview Process:

• Introduction & get to know discussion with John, Talent Acquisition Partner
• Interview with Hannah, Digital Marketing Manager
• Interview with Todd, Marketing Director
• Final interview