Digital Marketing Specialist

Liquor Barn is an Illinois-based leader in beverage alcohol retail and e-commerce. Through TheLiquorBarn.com and subsidiary brand websites, we manage direct-to-consumer sales and marketing for a growing portfolio of premium spirits, wine, and ready-to-drink products.

We’re seeking a creative and results-driven Digital Marketing & Content Manager to lead digital marketing initiatives, manage social media and email campaigns, create engaging content, and optimize our websites for SEO and performance.

Key Responsibilities

• Plan, execute, and analyze digital marketing campaigns across email, social, and paid platforms (Meta, Google Ads, etc.)
• Build and manage email campaigns and automations in Klaviyo to promote new releases, product launches, and seasonal events
• Develop, shoot, and edit original content for social media—including photos, videos, and reels for Liquor Barn and partner brands
• Manage social media content calendars, engagement, and growth strategies across all platforms
• Oversee website imagery, product listings, and on-site content, ensuring consistency with brand standards
• Implement and manage SEO best practices including keyword optimization, meta descriptions, product tagging, and blog/article coordination
• Collaborate with internal teams and partner brands on campaign strategy, creative direction, and digital storytelling
• Track and report on performance metrics (traffic, engagement, conversions, SEO ranking) and present actionable insights

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 2–4 years of experience in digital marketing, SEO, or e-commerce content management (Shopify experience a plus)
• Strong understanding of SEO fundamentals (keywords, metadata, on-page optimization, Google Search Console)
• Hands-on experience with Klaviyo, Meta Business Suite, Google Ads, and Canva/Adobe Creative Suite
• Skilled in short-form content creation (photos, reels, and video editing)
• Excellent writing and visual communication skills
• Analytical mindset with the ability to translate data into actionable improvements
• Interest in or familiarity with the beverage alcohol industry is a strong plus

Compensation & Benefits

• Health, dental, vision, and life insurance
• 401(k) with company match
• Paid time off and employee discounts
• Growth opportunity within a fast-expanding e-commerce and retail organization

Job Type: Full-time

Pay: $52,500.00 - $68,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Ability to Commute:

• Vernon Hills, IL 60061 (Required)

Ability to Relocate:

• Vernon Hills, IL 60061: Relocate before starting work (Required)

Work Location: Hybrid remote in Vernon Hills, IL 60061