Digital Marketing Specialist

Job Title: Digital Marketing Expert

Location: Patiala
Type: Full-time
Experience: 2–5 years (preferred)

About Us:

We are a growing health & wellness brand led by Dietitian Sheenam, focused on helping clients achieve sustainable fitness and nutrition goals globally. We’re looking for a creative and performance-driven Digital Marketing Expert to scale our brand presence, lead generation, and online engagement.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google, and other online platforms.
• Develop and manage paid ads for lead generation and sales of diet plans.
• Optimize campaigns for ROI, CTR, and conversion rates.
• Analyze campaign performance using tools like Meta Ads Manager, Google Analytics, and Pixel tracking.
• Create content strategies for reels, posts, and stories in collaboration with the creative team.
• Manage and grow social media presence with organic and paid strategies.
• Conduct competitor and keyword research to improve SEO and ad targeting.
• Handle email marketing and remarketing campaigns.
• Stay updated with the latest digital marketing trends, tools, and algorithm changes.

Requirements:

• Proven experience in Meta Ads, Google Ads, and Lead Campaigns.
• Strong understanding of audience targeting, funnel strategy, and retargeting.
• Good knowledge of SEO, SEM, and content marketing.
• Hands-on experience with tools like Canva, Meta Business Suite, Google Analytics, and Mailchimp.
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.
• Prior experience in health, wellness, or fitness industry will be an added advantage.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Location:

• Patiala, Punjab (Required)

Work Location: In person