Digital Marketing Specialist

Responsibilities

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing,email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
• Reviewing and optimizing the design and content of all online assets including the company website and social media pages
• Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
• Using A/B testing to optimize digital marketing performance
• Analyzing the results and effectiveness of campaigns to deliver actionable
• insights and recommendations and generating monthly reports on the digital marketing portfolio
• Working on Search Engine Optimization and app store optimization
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Expert in Google Analytics and Adobe Analytics.

Requirements

• Experience in Google AdWords with minimum 3 Years
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Website Design
• Brand Storytelling
• Excellent Communication Skills
• End to End Campaign management (Example - Bidding Stratergy, Keyword Optimization, Lead Generation, CRM, etc.)

Job Location: Hyderabad

Job Type: Full-time

Pay: ₹500,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• How many years of experience you have in Google AdWords?
• How many years of experience you have in SMM?
• How many years of experience you have in SEO?
• How many years of experience you have in SEM?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person