Digital Marketing Specialist

Description:

Are you a Google Ads expert? Do you live & breathe reporting and analytics? We’re looking for a data-driven digital marketer to join our team and level-up our inbound marketing operation through improved digital advertising strategies, stronger analytics, and refined reporting metrics.

As the Digital Marketing Specialist, you’ll play a pivotal role in maturing Five Nines’ digital marketing strategies and performance.

With us, you will be able to:

• Join a rapidly growing company and evolving Marketing Team
• Enjoy continuous learning opportunities
• Jump into a team that cares about doing what's right for the communities we serve

About Us:

• We were born in Nebraska, raised in Nebraska, and enjoy serving the Midwest with offices in Kearney, Central City, Lincoln, Omaha & St. Louis
• We are growing insanely fast and have landed on the Inc 5000 list 9 years in a row
• We are all about our company culture – so much so, that it’s our #1 priority
• We believe life is an adventure to be lived and help you find success inside and outside of work
• We love giving back to the community. In fact, we set aside dollars each month for employees to donate to causes they are passionate about.

Requirements:

What we will ask of you:

• Plan, launch, track, and optimize paid media campaigns across platforms (Google, Linkedin, etc.)
• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website
• Manage website performance from a conversion and SEO standpoint using Google Analytics and Hubspot tools
• Calculate ROI and CPL for all digital marketing channels
• Prepare weekly, monthly, and quarterly marketing performance reports
• Assist with the development of marketing and content strategies across marketing channels
• Leverage Hubspot workflows for segmentation, scoring, and nurture campaigns
• Be willing to “wear multiple hats” – as a small marketing team, we rely on team-players who are willing to step into different projects and offer a helping hand

How we will measure success:

• Marketing Qualified Leads generated by channel (MQLs)
• Cost per lead (CPL) and return on investment (ROI) data for marketing-attributed leads
• Lead-to-Close conversion rates

Required Skills & Experience:

• Relevant experience in digital marketing, preferably in Business-to-Business (B2B)
• Experience launching and optimizing paid campaigns in Google Ads
• Proficiency and/or certification in Google GA4, UTM tracking, and campaign performance reporting
• Some experience with HubSpot (or similar CRM) for email, lead management, and/or marketing automation
• Strong organizational skills and the ability to manage your own to-do list based on a defined set of goals.
• Strong written communication skills
• Current knowledge of digital marketing trends, evolving SEO best practices, and changing advertising landscapes
• Proficiency in Microsoft 365 Suite

Desired Skills & Experience:

• Proactive mindset and willingness to jump in and figure things out
• A passion for data analytics and reporting
• Associate’s degree or higher in relevant field (Marketing, Business, Data Analytics)
• BONUS for industry experience or familiarity (Managed IT Services)

What we bring to the table:

• Competitive pay
• Full healthcare benefit options including dental, vision & disability
• Company laptop, home internet and mobile phone stipend
• 401K plan with matching
• Open PTO
• Flexible work schedule