Digital Marketing Specialist

Amundsen Davis, LLC is seeking a Digital Marketing Specialist to join our business development and marketing team. The Digital Marketing Specialist will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging in support of key business goals.

The Digital Marketing Specialist is responsible for attracting and engaging leads through strategic content and digital marketing initiatives. This role focuses on creating and managing campaigns that drive organic traffic, nurture prospects, cross-sell to existing clients, and support overall business growth. This candidate must have a proficient understanding of driving leads via webcasts, Zoom webinar software, HubSpot workflows, video and podcast production, social media management, and data analytics. The candidate mustbe a self-starterwho is flexible,dedicated, client-service oriented,resourceful, high-energy and collaborative who is able to work in a fast-paced, high-volume environment. The ability to communicate effectively and persuasively, both written and verbal, is essential. This role requires significant hands on work and will be responsible for contributing to a broad range of practice-specific business development and marketing activities.

KEY RESPONSIBILITIES:

• Develop and manage digital content for use in external campaigns
• Develop and execute marketing campaigns to attract new leads and nurture existing connections
• Work closely with the Content Specialist and Content Coordinator to create, optimize content across blogs, emails, social media, and other digital channels
• Produce and edit video content and podcasts to support marketing campaigns and thought leadership initiatives
• Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and social media channels
• Manage website and landing pages to improve SEO, engagement, and conversion rates
• Track and analyze marketing performance metrics to measure ROI and inform strategy
• Manage marketing automation platform (HubSpot) to segment audiences, track leads, and optimize workflows to support cross-selling and new client development, working in tangent with the Business Development Specialist
• Stay current on inbound marketing best practices, trends, and technologies
• Graphic design

PERFORMANCE TRAITS:

• Ability to brainstorm ideas to improve digital presence and promote new ideas without waiting for direction
• Exercises solid strategic thinking and problem-solving skills
• Ability to work under pressure, meet deadlines, and prioritize brand consistency
• Excellent technological skills for use in a marketing and business development environment
• Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the firm and outside vendors
• Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
• Strong customer service skills, able to anticipate needs, exercise independent judgment, and use critical thinking
• Strong attention to detail, organizational skills and the ability to handle multiple projects
• Maintains confidentiality and exercises discretion

QUALIFICATIONS & PRIOR EXPERIENCE:

• 5-7 years of experience
• Bachelor’s degree required
• Familiarity with artificial intelligence (AI) tools and the ability to craft effective prompts to enhance content creation and workflow efficiency
• Experience producing videos or podcasts for a professional services firm, required
• High level of proficiency using HubSpot for inbound marketing
• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• High level of proficiency using Adobe Creative Suite including Premiere Pro

WHAT WE OFFER

• Salary range $65,000 - $85,000 a year
• Hybrid work schedule
• Benefits, following 30 days of employment
• Professional growth
• Supportive, team-focused environment

As an Equal Opportunity Employer, we support and encourage workforce diversity and do not discriminate based on race, color, religion, gender, national origin, sexual orientation, gender identity or expression, ancestry, citizenship, creed, marital status, veteran status, age, family caregiving responsibilities, genetic profile or predisposition, pregnancy, or disability in any aspect of employment.

Equal Opportunity Employer
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