Digital Marketing Specialist

To manage and scale all digital growth functions — from video creation to lead generation, landing page building, and e-commerce operations — driving consistent conversions and brand visibility. Core Responsibilities1️ Video Editing & Content Production

• Edit and produce short-form & long-form videos for YouTube, Instagram, and ads.
• Add subtitles, transitions, and branding elements.
• Repurpose webinars, podcasts, and testimonials into micro-content.
• Create engaging visuals, graphics, and reels aligned with brand tone.Tools: CapCut, Filmora, Canva Pro, Descript, Adobe Premiere

2️ Landing Page Building & Funnel Setup

• Design and deploy high-conversion landing pages for campaigns.
• Integrate lead forms, tracking pixels, and automation workflows.
• Connect landing pages with CRM/email tools for auto lead nurturing.
• A/B test headlines, CTAs, and designs to improve conversion rate.
• Optimize page load speed and mobile responsiveness. Tools: Systeme.io, Wix, WordPress + Elementor, GoHighLevel, Notion, Google Tag Manager

3️ Lead Generation & Performance Marketing

• Plan, run, and optimize Meta and Google Ads campaigns.
• Define and monitor lead quality, CPL (Cost Per Lead), and ROI.
• Implement retargeting and lookalike audience campaigns.
• Automate follow-up sequences via WhatsApp or email.
• Create offer-based funnels (lead magnet → webinar → call booking).

Tools: Meta Ads Manager, Google Ads, Zapier, HubSpot, Mailchimp

4️ E-Commerce Management

• Manage product listings, pricing, and stock updates.
• Run ad campaigns for product awareness and conversions.
• Track order performance, abandoned carts, and delivery analytics.
• Coordinate product creatives and seasonal offers.

Tools: Shopify, WooCommerce, Amazon Seller Central, Meesho Seller, Google Analytics

5️ Social Media & Branding

• Plan monthly content calendar and growth strategy.
• Write captions, hashtags, and publish content regularly.
• Engage followers via comments, DMs, and polls.
• Build brand consistency across all digital platforms.

Tools: Meta Business Suite, Buffer, Canva, Google Sheets

6️ Analytics & Optimization

• Create reports for traffic, leads, ad ROI, and engagement.
• Use insights to refine ad targeting and content performance.
• Maintain data dashboards for weekly and monthly review.

Tools: Google Analytics 4, Looker Studio, Excel, Meta Insights

Performance KPIs

• Lead Cost (CPL) and Conversion Rate
• Landing Page Conversion %
• E-commerce ROAS (Return on Ad Spend)
• Monthly Content Consistency
• Growth in Social & Email Subscribers

Ideal Profile

• 1–3 years of digital marketing experience
• Can independently handle video editing, ads, and landing page design
• Understands both creative and analytical sides of marketing
• Strong command of English & design sense
• Fast learner and proactive executor

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month