Digital Marketing Specialist

Qualifications :

• Bachelor's degree in Business, Economics, Communication, preferably with a background in Engineering
• 1–3 years of experience in digital marketing, media planning, or analytics
• Hands-on experience with Tiktok Business, Meta, DV360, and Google Analytics
• Proven ability to manage performance-oriented campaigns (lead, conversion, app install)
• Strong analytical and reporting skills using Excel, PowerPoint, and Data Studio
• Ability to utilize AI-driven optimization tools and connect creative workflows with media buying strategies
• Familiarity with app tracking tools (Adjust, Firebase, SQL) and CRM/DMP data
• Understanding of data privacy and compliance frameworks (e.g., BDDK, KVKK)
• Excellent command of English and strong communication skills
• Detail-oriented, analytical, collaborative, and eager to learn

Job Description :

• Plan, optimize, and report on digital media campaigns (Tiktok, Programmatic Buying and direct buying, etc.)
• Collaborate with agencies and technology partners for campaign setup and optimization
• Track performance metrics and contribute to KPI achievements
• Analyze acquisition performance across web, mobile app, and aggregator channels
• Work closely with publisher, DB, analytics, and brand teams on segmentation and conversion optimization
• Align creative, SEO, and media strategies across all digital assets
• Support advertising budget control and spend tracking processes