Digital Marketing Specialist

Tuba | طوبى is a cutting-edge digital platform dedicated to managing and optimizing employee healthcare benefits through the power of technology and AI. Focused on innovation, the platform streamlines processes and enhances efficiency for organizations seeking smarter benefit solutions. By leveraging advanced technology, Tuba helps companies ensure employee satisfaction while maximizing resource utilization.

This is a full-time, on-site role for a Digital Marketing Specialist based in Qesm 2nd 6 October. The Digital Marketing Specialist will develop, execute, and manage marketing campaigns across digital platforms to increase brand awareness and drive customer engagement. This includes creating compelling content, optimizing online advertising, analyzing performance metrics, and collaborating with the team on innovative marketing strategies. Staying ahead of digital trends and implementing industry best practices will be key to excelling in this role.

• Expertise in SEO/SEM, social media marketing, and email marketing
• Experience with analytics tools such as Google Analytics and marketing automation platforms
• Content creation skills, including copywriting, blog writing, and visual asset collaboration
• Proficiency in digital advertising channels like Google Ads and Facebook Ads Manager
• Strong data-driven decision-making abilities and analytical skills
• Ability to work collaboratively in cross-functional teams
• Detail-oriented with excellent time management and organizational skills
• Familiarity with AI-driven marketing tools is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field