Digital Marketing Specialist

Position: Digital Marketing Specialist Experience: 2+ years’ Salary: Up to ₹6 LPA (Negotiable and not a constraint for the right candidate) Office Location: Thane (Kolshet) Key Responsibilities: • Develop, implement, and manage comprehensive digital marketing strategies across all platforms, including SEO/SEM, email marketing, social media, and display advertising. • Lead and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other digital channels, focusing on lead generation with a monthly budget of up to ₹10 lakhs. • Design, build, and grow our social media presence, ensuring strategic alignment for engagement, brand positioning, and lead acquisition. • Create and manage PPC (Pay-Per-Click) campaigns to generate high-quality leads through Google and Meta Ads, optimizing performance metrics such as CPL (Cost Per Lead) to drive efficient results. • Analyze trends and insights, providing data-driven recommendations to maximize spend and improve campaign effectiveness. • Collaborate with cross-functional teams to brainstorm new growth strategies, delivering innovative solutions that enhance lead generation and conversions. • Plan, execute, and measure experiments, A/B tests, and conversion rate optimization (CRO) initiatives to continuously improve campaign outcomes. • Regularly track and analyze website and marketing analytics using tools like Google Analytics, SEMRush, Omniture, etc., to report performance and suggest improvements. • Stay updated with industry best practices, trends, and new technologies in digital marketing, lead generation, and campaign management.

Job Type: Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person